Title: 5 Essential Steps towards Effective Marketing Automation
1(No Transcript)
2How to Develop a Powerful Email Marketing
Strategy from Scratch
3Whats the Importance of Email Marketing?
- Email marketing is one of the most powerful
digital marketing strategies that involve sending
emails to customers and prospects. Marketers use
it to expand their audience base, drive
conversions, and increase revenue. Before you
optimize your campaign, you have to ensure you
have an excellent email marketing strategy in
place. - To achieve your overall marketing goals, a
well-crafted email marketing strategy is vital.
If done right, youre bound to receive a higher
return on investment and grow your business
quickly. Knowing how to plan and execute your
email campaigns right is the first step towards
converting one-time buyers and prospects into
loyal customers.
Email helps to nurture leads and convert them to
customers. It is the leading communication
channel, with about 99 of consumers checking
their emails every day. With email marketing, you
own your list. A social media channel can suspend
or delete your account at any time, without
notice. But with email, youll retain your list
together with your leads, and no one can take
that away from you.
4Developing Your Email Strategy
- Email converts better than social media or any
other channel. Consumers purchase products that
are marketed via email more than those they find
elsewhere. Research has proven that the average
order value of an email is about three times more
than that found on social medial.
Whether you are new to email marketing, or you
have a strong email program in place, you can
pull more revenue through email marketing. All
you need to do is to refine your strategy using
the right tactics. Heres how you can develop
effective email marketing strategies from scratch
Create an Email Marketing Team
For you to perfect your email marketing strategy
and ensure its effective implementation, you need
people with experience and expertise wholl be
responsible for optimizing all aspects of your
email program. Having an expert for each email
marketing facet will help you get the most out of
your email marketing efforts. You can bring in a
strategist, email designer, front end developer,
quality assurance team, and copywriter to the
team.
5Grow Your Contact List
- The strategist will ensure you target the right
customers during the entire customer lifecycle.
The email designer is tasked with personalizing
content, enhancing visuals and typography, and
optimizing the emails for multiple device
consumption to increase conversions. - For your emails to work well on different apps
and devices, a quality assurance team has to be
present. An excellent email should be made of
content that sells, and thats why you need a
copywriter in your email campaigns.
Since you need more people to send your emails
to, you have organically increase your customer
base. You can start building your list from your
website visitors and blog by enticing them to
sign up. Next, you can integrate your social
networks and physical contacts to explain to your
customers and followers the benefits of becoming
part of your mailing list. To spice things up a
little bit, you can use incentives to drive
sign-ups and consistently add value to the
contacts. A newsletter subscription is an
effective way of encouraging sign-ups.
Identify Your Email Marketing Goals
6Design Highly Responsive and Engaging Emails
- clear email strategy is needed in order to make
your campaign successful. Youll have to define
why youre sending your email and what you expect
to achieve afterward. The success of your
strategy will depend on how much ROI, A/B
testing, and campaign performance you achieve. - Goals will help you determine what you hope to
achieve from your email marketing campaign. What
are some of the email marketing goals you should
consider? Is it - To increase sales
- To win over new customers
- To build robust relationships with your current
customers - To increase brand visibility and loyalty
- To increase web traffic
When designing your email campaigns, you should
consider the customers demands.
7Conclusion
- The digital realm requires diverse, engaging
content with visual elements to attract
audiences. For your emails to drive desired
results, they should be mobile-responsive and
visually appealing. Your subscribers will only
read through content that is attractive and
engaging. Therefore, you should ensure that your
emails reflect your goals. - Dont write long emails that take time to load.
You should create short, concise content that is
readable and deliverable. Find the right balance
between your text and images to capture your
contacts attention. - To enhance your customers reading experience,
arrange your message items in such a way that
guides them to the actionable content. This will
also make your purpose and identity very clear.
Use colors to influence your customer psychology
towards your email and brand. The colors should
also suit your segmented demographic and
context.Remember, you can also reinforce your
brand and value by using transactional emails. - Before sending out your emails, you should test
them first to ensure that all the links are
working, CTAs are very clear and responsive,
images are well optimized, and the content is
relevant with no typos.
8- Email marketing offers plenty of golden
opportunities that digital markets can utilize to
boost profit and build stronger connections with
their subscribers. An email marketing strategy
can yield much success if you understand your
target audience better. With Groundhogg help, you
can boost your email marketing campaigns
performance and increase your conversions.
9Contact Us
- Address - 889 Clarkson AVE, Brooklyn, NY, United
States, New York - Phone - 347-416-5655
- Email - hello_at_sleekwebdesigns.com
- Website - https//sleekwebdesigns.com/
- Blog - https//www.blog.sleekwebdesigns.com/how-to
-develop-a-powerful-email-marketing-strategy-from-
scratch/