Google Ads Tips: Top Expensive Mistakes and How to Avoid Them

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Google Ads Tips Top Expensive Mistakes and How
to Avoid Them

• AffordIT

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• You are new to Google Ads and have created your
  first set of campaigns from beginning to end.
• Let me congratulate you!
• Now comes plenty of emotions feelings of
  accomplishment, anxiety, nervousness, and to some
  extent fear. Fear of not achieving your goals,
  spending money efficiently, reaching the right
  audience, etc., all tied to a fundamental fear
  that you made mistakes in your campaign setup.
• If it turns out that you made some mistakes, it
  means that you are just like the other 7.53
  billion people on earth you are human!
• Everyone wants to be the best version of
  themselves and we try our best to avoid mistakes,
  especially when it comes to Google ad campaigns.
• From beginners and all the way to management, I
  have seen "rookie mistakes".
• Fortunately, many of these mistakes are easy to
  fix and can be the foundation of successful
  campaigns. In this article, I'll share seven of
  the most common Google Ads mistakes, along with
  how you can avoid them.

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100 broad match keywords

• Here's how it starts, you perform your in-depth
  keyword analysis and feel that you have the
  perfect amount of relevant, high-volume keywords
  that drive not only clicks, but ultimately
  conversions.
• The campaign runs for a week and you see the
  expected high volume of impressions, but you also
  notice an inconsistent cost per click (CPC) and
  click-through rate (CTR). Also, conversions are
  few and far between.
• So what is going on?
• You decide to perform a search term report review
  and notice that you're picking up everything
  between heaven and earth that is mildly related
  to your keywords. The answer is that all keywords
  are set to broad match.
• Keyword match types are a fundamental factor for
  an effective campaign. If you do not manually
  change the match type, they will be set to broad
  match .
• Broad match allows your ads to appear on a wide
  range and variations of your keywords synonyms,
  possible misspellings, plural and singular forms,
  related searches and other variations.

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Not using extensions

• Most beginners are aware of the sitelinks that
  allow people to click through to specific pages
  on your site.
• It is usually the most widespread and noticed
  extension, simply because it has the potential to
  take up the most space.
• There are quite a few ad plugins available to
  use.
• In short, ad extensions are features that allow
  extra business information to appear in your ad
  and make specific actions easier to complete.
• This information can be a phone number, an
  address, store rating, or even more website links
  (for example the above sitelink extension) Below
  are some benefits of implementing popular
  extensions

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To use only one ad variant for each ad group

• It's easy to believe that you have an ad that
  will crush the competition and outperform
  Google's Ad Rank algorithm.
• Your ad can have all the keywords for the ad
  group beautifully interwoven with the most
  compelling message. But the reality is that in
  marketing, testing is the key to success.
• By creating several ad variants, you increase the
  chances of "getting it right."
• I've found it best practice to produce three ad
  variations per ad group
• General (e.g. Visit our car dealership)
• Product category specific (eg see our full
  range of luxury SUVs)
• Product specific (eg our Volvo XC 90 is in stock)

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Source of Content Google Ads Tips 5 expensive
mistakes and how to avoid them