ONLINE DIGITAL MARKETING COURSES IN BANGALORE

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USING DIGITAL MARKETING TO BOOST A BUSINESS
www.nidmindia.com
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9 EASY STEPS TO USE DIGITAL MARKETING
Build your website Building a website is the
first milestone in your organizations digital
marketing journey. The whole Digital Marketing
project revolves around the website.
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Get a domain name
The first step in building a website is
registering your domain name. If your business is
well established, your brand name can be your
domain name, if it is available.
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Host your website
Your website will require storage and servers to
reside on and hosting your website means creating
server space and an IP address for your website
on the World Wide Web.
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Create Content and design the website
So you have to create good content to adorn your
website. Content is the single most important
factor in the success of your website. To begin
with, WordPress, which is the best open-source or
free Content Management System in the World, can
be used to create content for your website.
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Search Engine Optimisation (SEO)
The user types in words relevant to the topic he
is searching for( called Keywords) and the search
engine throws results of matching
websites. Needless to say, your website should be
Search Engine friendly, so that whenever the
keywords are typed, your website should show up
at the top of the list.
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Search Engine Marketing (SEM)
This is called the Pay per click( PPC) model.
Of course, when two or more parties are bidding
for the first spot in the search results for the
same keywords, the one which is paying more per
click gets the first spot the second highest
gets the second spot, and so on.
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Email Marketing
Email marketing forms an important part of the
Digital Marketing strategy of a company. Email
marketing relies on a database of email addresses
to whom you can send your promotional literature.
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Social Media Marketing (SMM)
Social media marketing refers to marketing via
social media platforms such as Facebook, Twitter,
etc. Since these media are very powerful with a
lot of traffic, social media marketing is an
effective way of Digital Marketing.
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Web Analytics
Marketing analytics has a crucial role in a
Digital Marketing Efforts. Since digital channels
can access the digital footprints of the users,
they can give a complete trail of the user in the
digital world and the behavior of the customer
can be analyzed.
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CONTACT US
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