8 Tips to maintain your Magento website

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8 Tips to maintain your Magento website
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Introduction

• Magento 2 empowers several businesses to sell
  online through feature-rich and powerful
  ecommerce store creation. Yet, establishing an
  online store and adding products is not enough
  for the successful execution of online business.
• Website owners need to maintain their Magento 2
  website timely to ensure smooth and seamless user
  experience and backend ecommerce operations.
• A well-maintained Magento website serves an
  optimal experience for your customers that as a
  result generate leads and increases sales.

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Here are a few tips to maintain a website
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Performance Evaluation

• Performance evaluation of the website enables the
  identification of any potential errors that are
  on the website or may occur in the future.
• There are several tools available in the market
  such as Google Analytics that can help to monitor
  key functions such as orders, bounce rate,
  traffic, and much more.
• Users might leave the website which could inflate
  the bounce rates due to spam traffic, page
  loading speed, form submissions, and content.
  Thus, it is paramount to evaluate the website and
  look for such errors in the website that can have
  an adverse impact on your business.

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2. Test the speed of your website

• Website speed is essential for any website. It is
  an important determiner of whether or not a
  visitor sticks to your website. Search engines,
  such as Google lay heavy emphasis on website
  speed when deciding which site should appear on
  the top of the SERP.
• Google PageSpeed Insights is a useful tool for
  testing speed, that scores your speed on a scale
  from 0 to 100. This tool can generate speed tests
  both for your mobile and desktop website.
• You can also come across recommendations to
  enhance your website performance, some of which
  can be executed right away.

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3. Execute security measures

• This is a vital factor of ecommerce platforms as
  users will be sharing their confidential
  information with you. Offering a secure and
  reliable platform can acquire users trust and
  convert potential leads into loyal customers.
• Search engines also attach priority to the
  websites that are safe and secure for the
  visitors, and rank them high in SERP. Any
  security errors can lead to business issues, so
  it is important to consider data privacy laws
  applicable to ecommerce platforms.

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4. Identify any broken links

• This can happen while migrating to Magento 2
  where users can reach a dead end on your Magento
  store. This may lead to an unpleasant user
  experience causing them to abandon the website
  without availing of the services.
• The tools such as Google and Bing webmasters can
  easily detect such broken links that can be fixed
  promptly. Thus, offering a seamless UX to your
  audiences.

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5. Examine the order processes

• It is essential to examine the complete process
  of orders on a timely basis to ensure the UX is
  working fine. Examine the features of
  add-to-cart, product navigation, check-out and,
  payment.
• If you have provided a hassle-free experience
  during order processing then it will induce users
  to come back to your website for further orders.

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6. Regular content upgradation

• Timely updating of website content allows
  visitors to get fresh content on the Magento
  store. During the Magento development ensure you
  change the structure and appearance of the
  ecommerce store once in a while to offer a better
  UX and make the UI more interactive.
• Add updated content that has adhered to all the
  digital marketing guidelines and effortlessly
  acquire more organic traffic.

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7. Data Backup

• Backing up your Magento website on a timely basis
  is essential because if any issue happens on the
  website, you can always restore your website to a
  previous working state. Many channels are
  available to backup your site. You can take help
  from a hosting provider, Magento 2 development
  company, or Magento assistance to find a suitable
  solution for you.

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8. Delete old files

• Over time, old files and unused images consume
  the space of every website and can slow down your
  site. Deleting these files timely will run your
  site in a smooth and fast manner.

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Wrapping Up

• Maintaining your Magento 2 store is paramount for
  consistent user experience and optimum
  experience. Maintaining a Magento website all by
  yourself can be cumbersome and challenging for
  non-tech people. In such a case, you can hire
  Magento 2 developer who will take care of your
  website maintenance. The highlighted tips also
  will help you to optimize your website for better
  performance.

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