What Are The 7ps in Marketing Mix and Why it is Important?

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PLACE
PEOPLE
PROCESS
7Ps of Marketing Mix
PRODUCT
PRICE
PROMOTION
PHYSICAL EVIDENCE
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What are the 7Ps of Marketing Mix?
The 7Ps of Marketing Mix are a set of marketing
tools that help companies develop effective
strategies to increase sales and gain market
share. They consist of
People
Place
Product
Physical evidence
Process
MARKET MIX
Promotion
Price
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PRICE

• This refers to the amount of money customers need
  to pay for your product or service. It should be
  determined based on the cost of
• Production, 
• Customer demand, and 
• Market competition. 
• The best prices should balance between maximizing
  profit and customer satisfaction.

MARKET MIX
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PROCESS

• This refers to the steps you take to market and
  sell your product or service. It includes
  activities such as
• Lead generation,
• Customer acquisition, 
• Onboarding, and 
• Order fulfilment. 
• It is important to have smooth process systems in
  place such as automated emails and efficient
  tracking processes. You also need to take into
  account how to take orders, manage payments,
  handle returns, etc.

MARKET MIX
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PRODUCT

• This refers to the goods or services provided by
  your business. It includes aspects such as
• Packaging
• Branding
• Product features and 
• Quality.
• Some businesses may also offer services such as
• Warranties and 
• After-sales support.

MARKET MIX
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PEOPLE

• This refers to those involved in marketing your
  product or service. They include staff members
  such as
• Customer service representatives,
• Salespeople, and 
• Marketers. 
• To hire and train the best people, you must have
  the right organizational structure and staff
  policies in place.

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PLACE

• This refers to the distribution channels used by
  your business. It includes
• Physical stores, 
• Website sales, 
• Wholesalers, and 
• Third-party retailers. 
• While determining the channels, consider the cost
  of delivery and customer convenience. Choose the
  most appropriate way to reach your target market,
  such as local stores, online platforms or global
  markets.

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PHYSICAL EVIDENCE

• This refers to tangible aspects of your product
  or service that customers can use to evaluate its
  quality and value. It includes things like
• Design, 
• Packaging, 
• Branding materials, 
• Store displays, and 
• Customer reviews. 
• In some cases, customers may even want to inspect
  the products before making a purchase decision.

MARKET MIX
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PROMOTION

• This is how you will advertise your product or
  service to potential customers. It includes
  techniques such as
• Print ads, 
• Television commercials, 
• Online marketing, and 
• Personal selling. 
• The promotion strategy should be tailored to the
  target market. It must be appealing and effective
  in order to get the desired results.

MARKET MIX
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Why Marketing Mix is Important for Market
Research?
Overall, the 7Ps of Marketing Mix are an
important tool that can be used to develop
effective marketing campaigns and gain insights
into customer behaviour.  They help businesses
create strategies that will increase sales, build
brand loyalty and ensure customer satisfaction. 
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Why Indicators Consulting?
Indicators Consulting helps you use the Marketing
Mix to gain an edge over your competitors. We
provide comprehensive market research and
strategic marketing consulting services that will
help your business succeed. 
Contact Us
Office 5, The Binary by Omniyat,  Business Bay,
Dubai, UAE
971 4 5700 495