Interview-Discussion with Leilo on Kava & Market Headway - PowerPoint PPT Presentation

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Interview-Discussion with Leilo on Kava & Market Headway

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Leilo is the leading kava brand in the US. Inspired by the South Pacific’s kava culture and seeking to help Americans relax without the drawbacks of other substances – PowerPoint PPT presentation

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Title: Interview-Discussion with Leilo on Kava & Market Headway


1
Interview-Discussion with Leilo on Kava Market
Headway
Leilo is the leading kava brand in the United
States. Inspired by the South Pacifics kava
culture and seeking to help Americans relax
without the drawbacks of other substances. It
provides several all- natural, non-addictive
drinks, shots, and other functional product
lines. Sol Broady is the founder and CEO of
Leilo. During his time in school, Sol grew Leilo
from the prototype stage to a multimillion-dollar
brand carried in over 750 retailers across the
country. He has gained national media recognition
for pioneering the first mainstream kava company.
1. What motivated you to come up with this
product is Kava the next buzzword in the
industry? How is your product different from the
rest of your competitors? Leilo began when Sol,
Leilos founder, traveled to the south coast of
Fiji in 2018 and befriended a local named
Benji. Benji introduced Sol to his family and
village elders and gathered everyone for a
traditional kava ceremony. Mixing from a
centuries-old turtle-shell bowl and sipping from
coconut shells, they spent hours drinking kava
and sharing stories. Sol felt himself becoming
increasingly relaxed, sociable, and happy
shocked by how well kava
worked for him.
2
  • Upon arriving back in the states, Sol and Benji
    kept in close contact, often speaking of a dream
    to share kava beyond the South Pacific shores.
  • We believe that kava is the future of the
    relaxation category. Whereas alcohol, marijuana,
    and other substances have significant drawbacks,
    kava has been used in the South Pacific for
    centuries safely and effectively. Kava provides
    relaxation without the sacrifice and is already
    FDA-compliant as an ingredient. Consequently, it
    can be distributed widely without the regulations
    of competitive ingredients. It is perfect for
    those seeking a relaxing buzz while living a
    healthy lifestyle, especially without alcohol.
  • According to industry sources, there has been a
    substantial rise in the consumption of non-
    alcoholic drinks among individuals. What
    technologies are incorporated into the production
    lines to boost the output?
  • Non-alcoholic drinks are becoming increasingly
    popular worldwide, and the market is already
    quite saturated. Leilo is differentiated from the
    competition because of its pioneering efforts
    regarding its core ingredient kava. Our brand
    has multiple domestic and international patents
    protecting the special production process we
    invented to create great-tasting, highly potent
    kava beverages. It is a combination of these
    patents and our litany of trade secrets,
    developed over three years alongside clinical
    research, which ensures Leilos products are
    best-in-class, a fact for which the market has
    rewarded us.
  • Where is the main ingredient, Kava, sourced for
    your beverages? Demographically, which
    regions/states have been a success for the
    company so far? In foresight, which region/state
    would be a key investment pocket for the company?
  • Our kava is sourced directly from Vanuatu, a
    small archipelago nation off the coast of Fiji in
    the South Pacific. Vanuatu is the worlds largest
    kava exporting nation and is well-known for
    producing some of the strongest and purest kava
    available. It is then lab-tested and refined in
    the US before being sent to our co-packing
    network for final production into the Leilo
    products available today.
  • Leilos largest consumer bases are in Florida,
    where over 200 kava bars have emerged in the last
    several years, as well as New York, California,
    and Hawaii, where kava grows endemically. That
    being said, our products can be found in over 35
    states and are shipped nationally via Leilo.com
    and Amazon. Recently, we signed a distribution
    agreement in Puerto Rico, the Virgin Islands, the
    Dominican Republic, and Grenada. We are working
    on further international distribution and intent
    on seizing the first-to-market position amidst
    the kava industry.
  • Companies are innovatively promoting their
    product offerings through various channels
    strategies and are mainly focusing on e-commerce
    platforms. What has been your marketing strategy
    so far?
  • Beyond our retail presence, Leilo runs a
    significant e-commerce business and has been most
    successful marketing through organic
    user-generated campaigns. We have found that
    while Leilo may not be for everyone those who
    enjoy Leilo love what we represent. By
    collaborating with our

active consumers, we market our products through
the stories of those who benefit from and enjoy
3
  • our products. This strategy provides strong
    social proof to potential customers and allows
    them to learn more about how Leilo can benefit
    them.
  • Are these non-alcoholic drinks consumed as
    Ready-to-drink (RTD)? With the rise in allergies
    and veganism globally, what food preferences are
    included in Leilos target audience?
  • Leilo began as an RTD kava brand, the first of
    its kind in the world. As we have grown our
    audience and strengthened our supply chain, we
    will soon launch additional kava-based products,
    including powder and shot formats, among other
    innovations.
  • We are proud to say that all Leilo products are
    vegan, kosher, halal, non-GMO, gluten-free, and
    all- natural. Consumer health is a paramount
    priority to us true relaxation is only
    attainable when you can trust every component of
    the product youre drinking.
  • Currently, Leilo offers Kava drinks with 6
    different flavors. What factors inspired the idea
    behind these flavors? Do you plan to expand and
    diversify the product portfolio in the coming
    years? Where do you see yourself?
  • As kava root is grown for years before harvest,
    it naturally has an earthy and bitter taste. This
    profile is strong and can be off-putting to those
    trying it for the first time. At Leilo, we have
    created proprietary technology to maintain the
    roots traditional calming effects while masking
    the taste.
  • This led us to our current flavor portfolio,
    designed to provide the best-tasting kava while
    staying true to kavas island origins.
  • Beyond introducing additional product modalities,
    we will continue to innovate as the leader in
    great-tasting kava, using our technology to bring
    consumers the options they are looking for.
  • Specifically, we are focusing on expanding our
    lite sugar-free line, formulating products that
    uphold our current taste innovations in a
    presentation built for the modern
    health-conscious consumer.
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