PPC Services in India

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• S E R V I C E S

WWW. AJATH. COM
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I n t e r n e t m a r k e t e r s w h o u s e P P
C , o r p a y -
p e r - c l i c k , a r e c h a r g e d a f e e e
a c h t i m e o n e o f t h e i r a d s i s c l
i c k e d . S i m p l y p u t , y o u o n l y p
a y f o r a d v e r t i s i n g w h e n a u s e
r c l i c k s o n y o u r a d . I n e s s e n c
e , i t ' s a w a y t o ' p u r c h a s e ' w e
b s i t e v i s i t o r s i n a d d i t i o n t
o g e n e r a t i n g t h e m n a t u r a l l y .
S e a r c h e n g i n e a d v e r t i s i n g , w
h i c h e n a b l e s m a r k e t e r s t o p a
y f o r a d p l a c e m e n t i n a s e a r c h e
n g i n e ' s s p o n s o r e d l i n k s , i s o
n e o f t h e m o s t w e l l - k n o w n t y p
e s o f P P C . T h i s w o r k s w h e n a c u
s t o m e r t y p e s i n a k e y w o r d a s s
o c i a t e d w i t h t h e i r p r o d u c t o
r s e r v i c e . F o r i n s t a n c e , o u r
a d c a n a p p e a r a t t h e t o p o f t h
e G o o g l e r e s u l t s p a g e i f w e b i
d o n t h e k e y w o r d " G o o g l e S h o p
p i n g M a n a g e m e n t . "
WHAT IS PPC SERVICES?
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PPC optimization is economical.
More awareness of your brand as targeted traffic
is
THE BENEFITS OF USING PPC
brought to your website For each keyword, you can
run multiple ad campaigns. Delivers immediate
traffic When a user searches for a connected
term, your
advertisement will appear on the first results
page.
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W H O S H O U L D U S E P P C ?

• PPC advertising is perfect for small businesses
  because you can control how much you will spend
  when your ads are displayed by choosing how much
  you are willing to spend on each keyword. Since
  you're more likely to draw in more customers who
  are interested in your goods, this essentially
  ensures that the money you spend on
  advertisements isn't wasted.

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G O O G L E
A D S
Since Google is the most popular search engine,
utilising Google Ads will bring you the most
impressions. When developing your PPC campaign
using Google Ads, take into account the
following factors Make sure your keywords are
pertinent, well-known, and likely to be typed
in Have a compelling landing page with a clear
message that is of a high calibre. higher
quality ratings obtain more ad clicks for less
money.
The most popular PPC advertising network is
Google Ads. You can use the platform to design
campaigns that will be displayed across all
Google services. Since Google Ads ranks
prospective advertisers based on their ad
quality, relevancy, and size as well as the
price of the bid, selecting the appropriate ad
style and keywords is crucial.
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GOOGLE SHOPPING
Another great example of a PPC channel is Google
Shopping. Retailers can utilise it to put their
products in front of interested customers using
Google Ads. Given that Google is the most
popular search engine, having your products
appear on the SERP can significantly enhance
visibility, impressions, and website
traffic. Advertisers compete for the top spot on
the Shopping carousel by placing bids on Google
Shopping, with the first spot being the most
prized. The reason is that, regardless of price,
65 of consumers choose to click the first ad on
the Google Shopping carousel because they think
it comes from the top seller or is being offered
at the lowest price.
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