Amazon A+ Content - Complete Guide

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Amazon A Content - Complete Guide

• By Pixenite

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What is Amazon A Content Meaning?

• The purpose of Amazon A content is to boost the
  confidence of users and better conversion rate
  for products. Even better and more appropriate
  content can help to achieve a higher ranking in
  Amazon Search Engine Results Pages. Using the
  right A content, you can showcase how your
  products and brand are unique by telling a
  compelling story, featuring enhanced product
  images, and customizing text placements on
  product detail pages.

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What are the Advantages of Amazon A Content?
1 Better Conversion Rates

• Conversion rate is one of the most important
  metrics to understand how successful your
  brand/products are online. Making your product
  listing visually attractive boosts the trust
  factor and hence a better conversion rate. You
  can even make the best use of comparison charts
  to help customers choose which products are
  better to buy.

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2 Improve Discoverability

• Imagine you have great products, amazing
  features, and fair prices, but what if they are
  not discoverable by ultimate customers? Will it
  be of any good? With the help of Amazon A
  content, you can improve the product's
  discoverability. It can be achieved through A
  content with coupons, deals, and ads.

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3 Boost Brand Recognition

• Another benefit of having A content is you can
  be benefitted from the opportunity to increase
  sales. The good news is that A content allows a
  number of options for personalization, meaning a
  chance to showcase the value of the product and
  the value of purchasing the product from your
  brand. It helps to stand out from the crowd and
  looks more trustworthy and professional.

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4 Fight Fake Products

• Wish to fight counterfeit products? Well, Amazon
  A content can do it for you. With the right
  awareness and building brand reputation using A
  content, you can boost the visibility of the
  brand. With better visibility, your customers can
  recognize your brand, and thus it ultimately
  helps to find counterfeit products.

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5 Mobile Optimisation

• The good news is that A content is automatically
  optimized for mobile devices. Generally, without
  A content, Amazon cuts the description, and to
  read the entire one, shoppers need to click in.
  This may seem a very minute thing, but these
  small things can make a huge difference in user
  experience.

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6 Improves Ads' Returns

• One great way to boost Amazon's visibility is by
  running ads on the platform. When you use it with
  A content, then there are increased chances of
  boosting conversion and ROI. In case you have any
  upcoming product promotions, ensure the listing's
  description is optimized with the right content
  to earn more fruitful results.

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Best Practices to Create Amazon A Content

1 Take Guidelines Seriously

• It is very vital to understand and follow the A
  content guideline seriously. Any deviation from
  the stated guidelines leads to rejection, and you
  will be back to square one. Save yourself from
  trouble by following guidelines strictly.

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2 Highlight Uniqueness

• One of the best ways to stand out from the crowd
  is by highlighting the unique feature of your
  product and how it can be beneficial for
  customers. Your A content should be able to
  cover both aspects of it.

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3 Serves the targeted audience

• One of the best ways to serve a targeted audience
  is by catering to the kind of content they need.
  One of the best ways to do this is to do research
  and study customers' reviews on different forums.
  You can also use analytics tools to study their
  behavior and purchase habits.

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4 Use different modules of Amazon

• There are different modules available on Amazon
  for images, banners, charts, and many more. Use
  these modules to stand out from the crowd.

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5 Include keywords

• One of the easiest ways to stand out from the
  crowd is by incorporating keywords in A content.
  It not only improves user experience but also
  boosts Amazon SEO. Here ensure that you use the
  same language that your potential customers would
  like to use.

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6 Skimmable

• Use less text and more images, as pictures speak
  louder than written words.

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7 Consistency

• It is advisable to use certain fixed colors,
  tones, or formats to establish the brand's
  consistency in the market. Even if you are
  creating content for different products, ensure
  that all content is aligned in some way.

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8 Proofread

• Proofread is the most undermined gem of content
  preparation. Grammatical or spelling errors look
  highly unprofessional on a global platform. Even
  you can rectify the error once it gets published,
  but it takes a very long time, i.e., around a
  week or so. A grammatical error on your page can
  prove a hefty mistake for sales on Amazon

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Things to Avoid While Creating A Content

• Avoid using special characters or symbol
• Do not mention details of any shipping
• Do not link any other website Do not use
  low-quality image
• Do not use the same product photo more than once
• Do not use quotes from third-parties
• Avoid using words like eco-friendly, green, or
  any other buzzwords
• Never refer to your business as a retailer or
  seller
• Do not ever violate Amazon's seller policy Ensure
  to check module requirements before uploading it
  Do not mention warranties or guarantees
• Limit the use of bold or capitalization
• Do not upload grammatically wrong content

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Steps to Create A Content on Amazon

• Step 1
• Login into seller central, and click on
  Advertising and then select A content manager.

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Steps to Create A Content on Amazon

• Step 2
• Here you can able to create Acontent you would
  like to create or can add ASINs.

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Steps to Create A Content on Amazon

• Step 3
• Now you have two options, either create Basic
  or a Brand Story. In basic you can add up to 5
  modules whereas in brand story you can tell about
  your brand along with the opportunity to add all
  5 modules.

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Steps to Create A Content on Amazon

• Step 4
• Next thing is to add content name

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Steps to Create A Content on Amazon

• Step 5
• Now click on Add module

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Steps to Create A Content on Amazon

• Step 6
• The next thing is to choose the module types,
  here we suggest to choose all

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Steps to Create A Content on Amazon

• Step 7
• Click on Apply to your ASIN(s)

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Steps to Create A Content on Amazon

• Step 8
• Now it gives the opportunity to review and submit
  for approval.

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Steps to Create A Content on Amazon

• Step 9
• Once it will be approved from Amazon, it will get
  reflected on your screen.

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Final Words

• We hope now you have understood how much A
  content is valuable for the sellers on Amazon. If
  you are not sure about the legwork it needs, our
  team can do it for you. Are you interested in
  learning more about it, then contact us today and
  understand how we as Amazon marketplace service
  can help you.

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Contact us _at_

• Web https//www.pixenite.com/
• Email info_at_pixenite.com
• Phone [phone]

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Thankyou!!!