International Digital Marketing Agency - LIMRA IT Solutions PowerPoint PPT Presentation

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Title: International Digital Marketing Agency - LIMRA IT Solutions


1
Limra IT Solutions
www.limraitsolutions.com
2
Company Overview
Limra IT Solutions is one of the leading Web
Designing and Digital Marketing company, that
envisions to pioneer the adoption of the flexible
global business practices to create exponential
value for our clients through innovation and
cost saving. We leverage our business knowledge
with technical expertise and quality-driven
delivery model to offer progressive end-to-end
web product development solutions across
various business domains. We help our customers
to manage corporate web standards for
accessibility, security, quality performance and
online branding. The company augments the online
presence branding for the local business to
achieve their strategic goals through a unique
Digital Marketing Web designing Solutions.
www.limraitsolutions.com
3
Services
4
Digital Marketing Plan
Digital Marketing
Search Engine Social Media Search Engine
Optimization Web Designing Optimization Search Engine
Optimization Web Designing Optimization Marketing (SEM)
(SEO) (SMO) Marketing (SEM)
Google Analytics Social Media Campaign
On Page Off Page and WebMaster Social Media Campaign
On Page Off Page and WebMaster Channels Creation
Tool Channels Creation
Link Building Email Marketing Landing Page
Process Email Marketing Optimization
5
Overview
The following services will be provided We will
assign a SEO project manager to oversee the
program and serve as a single point for program
communication. Our project team may also consist
of additional SEO specialists, web designers,
content providers, and other staff members who
will contribute as the program requirements
dictate. Project work will generally take place
at the provider facilities, however the Provider
project manager will coordinate regular on-site
visits on client premises for meetings,
evaluations, observations, reviews, testing, and
other project purposes as needed. All program
work will be in accordance with accepted best
practices for SEO and web development
www.limraitsolutions.com
6
What is the on page SEO? On-page SEO is the
practice of optimizing individual web pages in
order to rank higher and earn more relevant
traffic in search engines. On-page refers to
both the content and HTML source code of a page
that can be optimized, as opposed to off-page
SEO which refers to links and other external
signals.
7
On Page SEO Activities
  • On Page Optimization in simple terms is basically
    the effort which you put on the website and is
    clearly visible, like
  • Content Optimization
  • Creation of New Pages
  • HTML Code Corrections(Check w3validation)
    www.validator.w3.org
  • Internal Links Flow
  • HTML Tagging
  • SiteMap Setup (Site map Generator)
    www.xml.sitemaps.com
  • Analytic Setup
  • WebMaster Setup
  • Image Optimization
  • It is very important that On Page Optimization is
    done correctly for a website as this educated
    search engine crawlers and spiders about the
    theme of the website and which keywords you are
    targeting to rank on. On Page Optimization is
    usually done once on the website however its
    good practice to change On Page Optimization
    after every 3 months to keep the site fresh for
    Search Engines.

www.limraitsolutions.com
8
What is off page SEO ? It refers to techniques
that can be used to improve the position of a
web site in the search engine results page
(SERPs). Many people associate off-page SEO with
link building but it is not only that.
9
Off Page SEO Activities
Off Page Optimization Is something which is done
offsite and usually not visible on the website
however results in pushing the ranking higher on
search engines.
Activity Creation Submission
Search Engine Submission - 20
Directory Submission - 20
Social Bookmarking - 60
PPT PDF 1 1 10 10
Business listing 10
Article 1 10
Infographic 1 10
Blog 1 10
Microblog 30
Profile creation - 15
It is a regular process and must be done
ethically for better and long term results
10
Unique Selling Points SEO
  • SEO best practices utilized
  • Content-driven SEO
  • SEO techniques utilizing blog Posts, micro sites
    and more
  • Performance visibility
  • Digital reporting dashboard that Tracks campaign
    performance

11
Deliverables
  • We will deliver the following activities during
    or at the conclusion of the project
  • Comprehensive SEO plan with timeline
  • Web Concept descriptions, sketches, drawings,
    and/or mock ups
  • Fully functional and professional web site.
  • All related ancillary files used to execute the
    web site.
  • Monthly reviews of SEO results and associated web
    site modifications/updates
  • Final review and completion/hand-off

www.limraitsolutions.com
12
SEO Deliverables
  • All SEO campaigns include baseline metrics and
    custom keyword strategy based on client goals.
  • The following techniques are examples of on-site
    and off-site techniques that may be used to
    achieve optimal SEO results
  • On-site SEO Technique
  • On-site optimization of metadata, installation
    of analytics and web tools
  • Recommendations for on- site content
    optimization Off-site SEO Techniques

13
  • We optimize with industry best practices to
    increase the campaigns overall performance.
  • Reporting
  • Keyword rankings
  • Website traffic report

14
SMO Activities
Social Media Optimization Activity
Branding Documents Creation
Social Media Channel Creations
Twitter Customization
Facebook Customization

Social Media Submissions
Twitter Industry Related Twitting
Facebook Industry Related Posting

SlideShare PPT Creation Using Product Images
Scribd PDF Creation Using Product Images

By Monthly Reporting
www.limraitsolutions.com
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