Advertising in Cinemas with Khushi Advertising

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Advertising in Cinemas with Khushi Ambient Media
Solutions
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Cinema Advertising?

• Is it the film itself or the advertising that
  accompanied it that has the most steadying
  influence on our thoughts? While many of us will
  still have to recollect the story or scenes of
  the movie, at an instant we can recall the
  advertisement for anti-smoking campaigns done by
  many celebrities that is shown before the movie
  starts.
• Cinema advertising relates to the on-screen and
  off-screen branding that customers see in
  theatres it is often viewed as a short
  audio-visual commercial before the film begins,
  as posters in movie theatres, and so on. It has
  always been a very successful marketing medium.

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Khushi Advertising

• Our Ambient Media Solutions

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Possibilities Of In-Cinema Advertising
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• On-screen slides

• On-Screen Ad Films

• Bringing companies to the forefront by displaying
  on-screen advertisements that emphasize them with
  larger-than-life displays.

• On-screen slide booking has been Indias leading
  multiplexes and single-screen cinema medium for
  marketing.

• In-lobby Signage

• Sampling

• Hoardings, posters, kiosk marketing, restroom
  branding, window clings, floor graphics, and
  lobby screens are all examples of promotional
  materials.

• Flyers, vouchers, and mini-applications are used
  to get advertisements directly into the hands of
  the desired audience.

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Possibilities Of In-Cinema Advertising
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• Seat Branding

• Box-office Branding

• Ticket Jacket Ads, Display Ads, Posters, and so
  forth are getting right into the hands of
  moviegoers.

• Customers chairs have advertisements placed
  behind them, improving brand exposure and sales
  opportunities.

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The Advantages of
Cinema Advertising

• The message has a larger-than-life impact on
  enormous movie displays.
• The audience is a massive audience since they
  cannot change channels or flick through the pages
  of a print advertisement and are unlikely to
  leave during commercials.
• Cinema advertising is seen by an audience that is
  likely to be focused on the screen or the cinema
  hall environment.
• Cinema advertising ensures a longer attention
  span, allowing the message to be transmitted more
  effectively.
• Cinema, with its vast localized reach across
  India, is perfectly suited to reaching out to
  both a small geographical area and the entire
  country.
• A world-class sound system has been installed in
  the theatre.
• It is more beneficial to combine cinema
  advertising with TV promotions.

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• Advantages of Cinema Advertising

• Including cinema in the media plan expands its
  effective reach.
• In movies, media planners can target TV ad
  avoidance schemes.
• Marketers reduce media waste by localizing
  advertising in theatres.
• Cinema attracts a young audience.
• In movies, personalized pin-code advertising is
  feasible.
• Cinema is the simplest advertising medium.
• Cinema is the only advertising medium that offers
  on-screen advertising, branding, sampling, unique
  advertising, and activations in every location in
  India.
• In the long run, cinema advertising is incredibly
  cost-effective.
• Cinema advertising successfully boosts brand and
  message memory.
• Marketers employ cinemas for hyper-local
  advertising.

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Our History

• Cinema advertising is a superior alternative to
  ordinary advertising.
• Cinema advertising has the lowest cost per
  effective contact.
• On-screen material might employ full sight,
  sound, and motion to boost commercial recall.
• Unlike radio, cinema does not require a high
  frequency to have an effectonce with a decent ad
  will be enough because the audience is so
  involved in this circumstance.
• The linkage of an advertisement with movies on
  the large screen in full color typically boosts
  the business image of the marketer.
• Ads are placed near the point of purchase because
  cinemas are located near or in suburban shopping
  malls and other high-profile retail districts.
• A demographic profile based on the cinemas
  geographic location can be used to target
  campaigns.
• As a result, a healthy ecosystem has emerged,
  providing a platform for companies to engage with
  consumers in the most powerful way possible. The
  great aspect of cinema advertising is that it
  caters to a targeted community. It also allows
  you to advertise in certain regions with various
  pitches.

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Cinema Advertising
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Why Should You Work With Khushi Advertising?
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• Khushi Advertising is Indias one-stop
  destination for cinema advertising. We provide
  the most complete on-screen advertising strategy,
  branding, activation, and innovations to help you
  achieve your goals. Khushi Advertising was chosen
  by PVR, INOX, Cinepolis, Carnival Cinemas, and
  other multiplex chains as their preferred
  advertising partner.

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Guiding Principles

• We have firmly established ourselves in 2700
  multiplex screens across India, ensuring that you
  benefit from all of the key advantages that
  cinema advertising provides, including an
  uninterrupted, optimistic, and responsive state
  of mind of the affluent a huge audience
  extremely precise targeting and limitless
  creative opportunities. Our operations staff of
  more than 70 people spread across 22 offices in
  India guarantees that each regional and national
  cinema campaign is executed flawlessly. This is
  one of the primary reasons why many corporates,
  retail clients, and media agencies in India
  regard Khushi Advertising as the most trustworthy
  cinema advertising firm.

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Khushi Advertising - Advertising Branding
options
On-Screen
Multiplex
Off-Screen

• Arch gate
• Signage at entrance, ticket counter
• Seat branding
• Cut-outs
• Standees
• Ticket jackets
• Flyers and pamphlets

• Static / mute slide
• Audio slide
• Ad film

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Our Clients
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Contact
Khushi Advertising Ideas Pvt Ltd. 12th Block,
4th Floor , Magnet Corporate Park, Opp. Grand
Cambay, Nr. Sola Bridge, Thaltej,
Ahmedabad-380054. Email inquiry_at_khushiadvertisin
g.com Call 91 9320348884