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Zepto Business Model

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Discover how the Zepto business model works and why it is the fastest-growing grocery delivery app. Find out how zepto has evolved, what the company is planning to do in the future, and who its competitors are. – PowerPoint PPT presentation

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Title: Zepto Business Model


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(No Transcript)
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Zepto
  • A brief Introduction about the company
  • Kaivalya Vohra and Aadit Palicha, Stanford
    University dropouts, founded Zepto in April 2021.
    The zepto business concept is based on
    fast-growing rapid commerce. Zepto become a
    faster-growing grocery delivery platform in
    India. The company's promises of less than 10
    minutes of delivery to customers doorsteps have
    proven to be a game changer. Zepto has raised
    more than 200 million in a new financing round
    to expand its network of dark stores.
  • More than 100 places are known as micro
    fulfillment centers or dark stores that lie in
    the higher-demand area. This store used modern
    technology to perform different activities such
    as product positioning. They also decide on the
    company finalizing the stores location, and
    mapping delivery routes to avoid heavy traffic
    congestion. The company delivers almost 2500
    items, including fresh produce, cooking
    necessities, personal care items, home cleaning
    items, and snacks and beverages.

Founder
Aadit Palicha
Kaivalya Vohra
3
Zepto
  • The Dark Store Model Concept
  • Traditional retail stores or supermarkets that
    have been turned into eCommerce warehouses or
    distribution hubs are known as dark stores. The
    dark store might appear ominous. They undercut
    clever strategies that kept some retail
    establishments afloat during COVID-19.
  • Customers benefit from a dark store online order
    and purchase system, same-day delivery, in-store
    pickup, and online shopping. The dark store
    concept has helped the zepto to decrease the time
    to deliver goods to 10 minutes. With dark stores,
    zepto business model become the fastest growing
    sector in the delivery sector.

4
Zepto
  • Delivery Types
  • Home Delivery
  • Home delivery refers to quick, convenient, and
    contactless delivery of items such as groceries
    and other necessary products at the customer's
    doorstep within 10 minutes.
  • In-Store Pickup
  • A customer will be able to pick up the items
    from the store without having able to stroll
    through the entire store. Customers can
    appreciate this option because it eliminates
    delivery costs.
  • Curbside Pickup
  • Curbside pickup often consists of a parking
    space design while retail staff will carry out
    the item without the customer having to leave the
    vehicle. It's will help customers to the greatest
    extent possible in an event like a pandemic.

5
Zepto
  • How Zepto Works?
  • Browse and Place an Order
  • Customers download the app register into the
    app. They browse or filter product items and
    place an order they want.
  • Packaging and Dispatch
  • The dark store receives orders, checks the
    stock, and fulfills packing and delivery
    requirements.
  • Order Receive
  • A delivery person collects orders provided
    them to the customer's doorstep. The customer
    provided feedback about their experience.

6
Zepto
  • Advantages of Zepto Business Model
  • Faster Delivery
  • The dark store business model helps Zepto to
    fulfill multiple orders swiftly. Cold and micro
    warehouses offer different distribution options,
    physically delivering groceries closer to a
    market group.
  • Boost Customer Reach
  • The cloud kitchen makes distribution hubs
    accessible to consumers they accept
    round-the-clock services online. Consumers are
    drawn to these grocery delivery platforms and
    employ the services as a result.
  • Contactless Shopping
  • Dark stores offer the convenience of online
    contact-free shopping with the benefits of
    instant delivery of your product. Dark stores
    enable consumers to shop for meals and groceries
    without interacting with others or moving to
    physical stores.
  • Improved Product Assortment Inventory
  • Dark stores provide excellent inventory control,
    handle great order quantities, and have no
    consumers. Zeptos AI-powered platform enables
    inventory stock tracking and product assortment.

7
Zepto
  • Zepto Future Plans
  • The company looking to expand its client base,
    open dark stores, and hire more staff to ensure
    smoother services for the customer. The company
    is planning to cover about 100 pin codes. Indias
    quick commerce market is expected to reach around
    5 billion by 2025. They are looking to offer
    their service in other countries in the future.
    Also, a company looking forward to launching
    pharmacy delivery services online.
  • The founder also concluded, we have noticed
    median delivery times stabilize if not lower
    because we scale our expansion and coverage it
    ends up being an aspect of single cloud stores
    and how they perform.
  • Zepto offers express delivery services which
    became a back through for the success. The
    delivery platform brings quick delivery to
    customers through the dark-store concept.

8
Zepto
  • Competitors
  • Blinkit
  • The user interface is relatively easy to operate
  • Instant, a real-time updates can be accessed
  • No minimum order value
  • Big Basket
  • Purchase farm products, and then manage the stock
    of all these items in its warehouse
  • Big basket purchase product from some of the best
    and largest brands.
  • Instamart
  • The average basket size for grocery top-up
    business is close to Rs.400-450
  • The 3i frameworks Intent, Indulgence,
    Inspiration
  • Driving inspiration

9
Thank You
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