Beginners Guide for Digital Marketing

1
NATIONAL INSTITUTE OF DIGITAL
MARKETING

• About NIDM
• NIDM - Was Founded By Shri M.S.Kumar, India's Top
  Digital Marketing Faculty In the year 2010 with
  a vision to create Successful Careers in The
  Digital Marketing Industry, With his expertise
  and guidance we have trained more than
  30,000Students, 2500 Batches, students from 20
  Countries, Trainees got placed in Top MNC
  companies in India and guided over 100 Startups.

2
WHAT IS DIGITAL MARKETING?
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication.
3
TYPES OF DIGITAL MARKETING
Three Technologies are there in Digital
Marketingding

• 1 On-Page SEO
• Off-Page SEO
• Technical SEO

4
What Is ON-PAGE SEO?
The practice of optimizing web pages for
specific keywords in order to improve search
visibility and traffic.
5
What is OFF-PAGE SEO?
Actions taken outside of your own website to
impact your rankings within search engine
results pages.
6
What is Technical SEO?
Technical SEO is all about improving the
technical aspects of a website in order to
increase the ranking of its pages in the search
engines.
7
What Is Social Media Marketing?
Social media marketing (SMM) uses social media
and social networkslike Facebook, Twitter, and
Instagramto market products and services,
engage with existing customers, and reach new
ones.
8
What is Affiliate Marketing?
A marketing arrangement by which an online
retailer pays commission to an external website
for traffic or sales generated from its
referrals.
9
Carrier Opportunities In Digital Marketing ?

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Marketing (SMM)
• Search Engine Marketing
• (SEM)
• Web Developer and Web Designer
• Content Writer

10
THANK YOU
Contact number 91 9611361147 Mail
idnidmindia_at_gmail.com