Importance of First-Party Data in the Post-Cookie World

1
Importance of First-Party Data in the Post-Cookie
World

• Google's decision to phase out third-party
  cookies in 2023, with many other browsers and
  platforms following suit, is a big development.
• This would be a significant blow to advertising
  revenue to reach customers everywhere and
  everywhere on the internet.
• Advertisers used customer surfing activity online
  to put adverts, ignoring consumer privacy
  concerns.
• Such a step would assist companies and
  advertisers in embracing consensus and privacy as
  part of the customer experience.

2
Contextual Targeting Follows Pages Rather than
Readers

• Contextual targeting, as opposed to behavioral
  targeting, examines the content of the website to
  determine its relevance and context.
• This information is then utilized to generate
  contextually relevant ads.
• Our contextual AI technology uses Machine
  Learning to give the human-like content
  interpretation.
• This knowledge aids in the integration of
  advertising that is contextually relevant.

3
Contextual Advertising Increases Brand Safety and
Suitability

• Contextual intelligence examines a page's content
  and context to guarantee ads are only displayed
  on platforms and with content that is brand safe.
  
• It minimizes the availability and monetization of
  hazardous information online, GARM has developed
  a framework for marketers to enhance brand
  safety.

4
Contextual Targeting Reduces Concerns about Data
Privacy

• Data privacy concerns gained traction in Europe
  (2018), when the GDPR enforced tough data privacy
  and consumer data protection legislation.
• It is still one of the most severe standards to
  follow, with the primary goal of protecting the
  interests of customers.