The Importance of Website Load Speed - PowerPoint PPT Presentation

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The Importance of Website Load Speed

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Every small business and large enterprise today has a website. While web design, user navigation, theme, and suitable content are all critical elements of a good website, one thing many people tend to oversee is the website's loading speed. – PowerPoint PPT presentation

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Title: The Importance of Website Load Speed


1
The Importance of Website Load Speed
  • https//www.procreations.in

2
Introduction
Every small business and large enterprise today
has a website. While web design, user navigation,
theme, and suitable content are all critical
elements of a good website, one thing many people
tend to oversee is the website's loading
speed. It is important to understand that
todays buyer/consumer/target users are always
online. This means that suppose they want to
access information online, they will do it
through their laptop, desktop, tablet, or
Smartphone. Also, this digital customer is quite
impatient. They dont give another chance to
websites that are not optimized for mobile
devices or websites that take too much time to
load. If you want to make sure you do not lose
half your target market and audience because your
website takes forever to load, make sure you
focus on your websites speed.
3
  • Its not simply your target visitors for whom
    website speed matters (although they are probably
    the most essential reason). Google as well uses
    the load speed of your website as a ranking
    signal. Therefore, if you want your website to
    show in the Google search results, it is time to
    step up your game and make sure your website
    loading speed is up to the mark. Conduct a speed
    check to discover where you stand and if your
    website takes too much time to load, create
    websites that are faster. Your aim is to increase
    or enhance the user experience because you want
    those visitors to keep coming back.

4
What is page speed and why does it matter?
Website speed means how much time a browser takes
for loading totally functional WebPages from any
website. Websites or pages which take too much
time to load in a browser can end up driving the
visitors away. At the same time, websites which
load instantly will receive lot of web traffic
resulting in higher or better conversion
rates. Website speed is not only crucial for the
visitors of your website but also for ranking
highly within Google.
5
Living Up To Customer Expectations
  • 40 of the user will abandon a webpage if it
    takes more than three seconds to load.
  • 47 of visitors expect a website to load within
    two seconds or less.
  • 52 of users claim that instant web design or
    webpage loads are crucial for their loyalty to a
    website.
  • 24 of individuals will back up quickly and go
    to another website if your website's load speed
    is too
  • much slow.
  • 88 of people who are not happy or dissatisfied
    with their website visitors will go somewhere
    else next
  • time.
  • A one or two-second delay will cost you 7 in
    sales.

6
Direct Impact On Google Ranking
  • Your website design speed directly
    affects your Google search engine ranking. Google
    has confessed that they want to make sure that
    the internet is super fast, and highly useful,
    and easily accessible.
  • Google has been using website loading
    speed as one of the key ranking signals in their
    algorithm since 2010. The website speed exposes
    how fast a website design responds to the web
    requests placed by visitors.
  • Google suggests webpage load time for
    websites both on desktops and mobile devices is
    less than 3 seconds. However, it says that the
    real average loading time of the websites right
    now is around 22 seconds.
  • The search engine big knows that if
    individuals are diverted to slow-loading websites
    it will have an opposite impact on the user
    experience therefore it gives high importance to
    webpage speed while characterizing their
    rankings.

7
Bounce Rate
  • Bounce rate refers to the percentage of visitors
    who dont view more than one webpage before
    leaving the website. It has been observed that
    visitors close the window or leave the website
    when the webpage or web design they want to view
    didnt load within a few seconds.

8
THANKS
Do you have any questions?
info_at_procreations.in
https//www.procreations.in
91 902165174191 8007779851
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