Pathway to building the authentic brand

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Pathway to building the authentic brand

• Devon Wijesinghe

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Prioritize marketing

• Do you want your business to look more
  attractive? Solution marketing. Even with the
  strongest infrastructure, workforce, and
  operational procedures, scaling up can be
  difficult if no one has ever heard of your
  business. Some of the successful marketing
  techniques that have been tried and tested to
  scale-up businesses include content marketing and
  social media marketing. Why so? Both short- and
  long-term benefits can be found in content
  marketing.
• Since most software firms don't have a sizable
  advertising budget, social networking is usually
  their next choice. For your business, social
  media is a fantastic tool to increase visibility,
  brand recognition, and even lead generation-
  Devon Wijesinghe

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Create a presence on social media

• How you present yourself will affect how others
  see you when you first start developing your
  brand. You should try to overcome your phobia of
  sharing the true you on social media by viewing
  it as your digital booklet. Your genuine
  character, honesty, and integrity will help you
  build a community of supporters of your vision,
  mission, and beliefs. What your audience can
  anticipate from you and what you can give them
  will depend on how openly you share your
  challenges with them. Genuineness is rewarded
  with loyalty from the public. Being genuine shows
  that you genuinely believe in what you are
  delivering when it comes to brand promotion.

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Put a marketing plan into action.

• Marketing and branding make a great couple. If
  the branding is strong, the marketing just raises
  awareness. Consider some of your favorite firms,
  brands, and logos What do all of them share?
  Most likely because they make you feel something,
  which encourages you to buy what they're selling.
  There is a concept known as emotive branding, and
  color psychology also exists. Your marketing and
  advertisements may need to use specific emotions
  and colors depending on your specialization and
  the industry you're in to evoke the desired
  emotions in customers.

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cultivate sincere network connections

• Before forming any connections, ask yourself Am
  I truly on the same page with this person, or am
  I just needing something from them? I am a strong
  supporter of energy. I also believe that people
  will eventually notice if you are constantly
  taking from them without trying to reciprocate.
  Regardless of the celebrity, influencer,
  journalist, or producer I've met, I've always
  tried to make sure I developed a true, sincere
  friendship. It's crucial to keep your head down
  and make genuine heart-to-heart contact along the
  way-Devon Wijesinghe.

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