What are SEO backlinks – and why are they still important?

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What are SEO backlinks
and why are they still important?
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Why are backlinks important for SEO?
Intro
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Why are all webmasters and SEO experts crazy
about backlinks and link building? What's the
point of someone else linking to your
website? It all started in 1996 when Larry Page
and Sergey Brin (Google's founder) introduced
backlinks as one of the parameters in Google's
ranking algorithm.
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The importance of backlinks in Google's ranking
algorithm
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The idea was simple and it still applies today
Backlinks act as a signal that a page can be
trusted, and a website that has more backlinks
than others deserves to be ranked higher in
Google's search results. Things have of course
changed since the early 2000s and nowadays it is
no longer about numbers but rather about quality,
so that websites that have more backlinks of
higher quality rank better on the search pages.
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A quick introduction to SEO
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The main purpose of SEO is to optimize a website
so that it is visible as much as possible in the
various search engines, especially in Google. To
accomplish this, you must first ensure that
search engine crawlers can easily access and
index the pages of your website (this is called
technical SEO ). Next, you have to work on your
pages (one at a time) and make sure that the
search engines perceive them correctly in terms
of page structure, page titles, headings , meta
descriptions (this is called on-page SEO ). In
addition, you must optimize your content for both
search engines and users (this is called seo
texts ).
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What is a good backlink?
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A good backlink that can have a positive impact
on your ranking is characterized by the
following It comes from a similar site to
yours It is not tagged with nofollow (more on
this below). It comes from a website that Google
trusts and that has high domain authority. It
comes from a high quality website.
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What is a bad backlink?
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• A bad backlink is characterized by the following
• You pay for it
• It is based on a link exchange
• It comes from a low quality website (eg a list of
  articles)
• It comes from a page that Google doesn't trust
  and has low domain authority.
• It comes from a website with little or no
  original content
• Its sole purpose is to manipulate the ranking in
  Google
• A web page with many bad backlinks can actually
  risk punishment by Google, either for the whole
  website or for any individual page, and also lose
  its ranking in Google.
• NOTE Even though some of the recent changes in
  Google's algorithm are about automatically
  ignoring bad links, a website can still be
  penalized.

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Dofollow and nofollow links
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All links are by default "follow links", i.e.
"follow links". In practice, this means that the
search bot that finds a link that leads to
another domain follows this link and sees it as a
sign of credibility from one domain to
another. This caused problems for ads that
contained links, comments, and other types of
links that were used for informational purposes
only, and also for those links that pointed to
content that might not always be trusted. If you
use an advertising platform on your website, such
as adsense, you do not want the links in the ads
to transfer page rank from your website to the
advertiser. The same goes for links that appear
in the comment field. To solve this problem, the
search engines have agreed to use nofollow tags
for links. This is a tag you can add to your
links that tells search engines not to follow
that particular link.
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Another measure taken by Google to maintain the
quality of its search results is to penalize
those websites that try to manipulate their
algorithms by buying links, participating in link
exchanges, or completely bombarding the web with
poor quality content (which they usually find in
article listings). just to get a link that leads
to their website. Google penalized not only the
websites that received the links but also the
websites where the links were placed. To learn
more about Google's backlink penalties, read the
following Unnatural links from your website (by
Google) Link schemes (by Google) Link-based
penalties (Wikipedia) It's important to keep in
mind that Google can not only penalize a website
for having lots of low-quality inbound links, but
also for having lots of unnatural outbound links.
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Thanks!

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