Title: Pet Food Market: Growing Spotlight on Sustainability | Growth
1Pet Food Market Growing Spotlight on
Sustainability
With the growing concern of resource overuse
globally, consumers are becoming increasingly
aware of their purchases' social and
environmental impact. As a result, sustainability
is gaining prominence among most consumer goods
markets, with the pet food market being no
exception. According to Inkwood Research, the
global pet food market, valued at 114240.39
million in 2022, is expected to register a CAGR
of 7.72 during the forecast period, 2023-2032.
- Our blog briefly examines the pet food market
sustainability through food production,
environmental control, and food packaging. - Sustainability through Food Production
- The environmental footprint of pet ownership and
the provision of necessary food and supplies for
pets in terms of emissions, waste, and natural
resource use has increased. With regard to pet
food production, sustainability is defined as the
ability to produce pet food in adequate amounts
with sufficient essential nutrients for optimum
health in the present and future while accounting
for the smallest environmental footprint. This
has facilitated the launch of different
plant-based products. - Plant-based claims are among the many ways brands
appeal to sustainability-conscious consumers.
Moreover, formulators particularly focus on
animals' nutrients and unique nutritional needs
at every life
stage. Interestingly, blends are gaining
popularity as well.
2- "It is quite common for pet health and pet food
ingredients, plant-based or not, to lack certain
essential nutrients," says Maygane Ronsmans,
product manager for animal nutrition, Beneo. - Ronsmans further explains, "A great example is
the combination of rice protein, which contains
limited lysine, with faba protein concentrate." - Faba is a legume protein with higher lysine
content. The blend fulfills the basic requirement
for this amino acid. Also, brands often add
vitamin or mineral premixes to their formulations
alongside ingredients like synthetic amino acids
to complement the formula. - At the same time, there is a budding trend of
cell-based solutions. For instance, cell-cultured
meat is on a fast growth trajectory, with
consumers more inclined to these alternatives. As
per the founders of Because, Animals and Bond Pet
Foods, although pet food might seem an odd entry
point for cultured meat and alternative proteins,
it is an ideal starting place for cellular
agriculture. This is because there are fewer
barriers to acceptance in the pet food world. - Because, Animals launched the world's first
cultured meat product for pets in February 2022.
The Harmless Hunt Mouse Cookies, designed for
cats, contains directly grown meat from the cells
of the cats' native protein source the mouse.
The startup uses cellular agriculture to
cultivate real mice meat from cells, eliminating
the need for slaughter. - Our analysis of the global pet food market by
food type provides data insights on food type by
content and animal. - Sustainability through Environmental Control
- According to American Pet Products Association
(APPA), two-thirds of US households own at least
1 pet. Pet ownership has been associated with
psychological benefits like reduced risks of
depression, more social engagement and cohesion,
and increased self-esteem in children. Companion
animals enrich their owners' lives in several
ways, such as minimizing the risks of certain
heart diseases, increasing physical movements,
and lowering blood pressure. However, pet
ownership takes a toll on the environment. - For instance, pets are served generous portions
of treats and foods to facilitate a stimulating,
comfortable, and nourishing environment. This is
primarily driven by the pet humanization trend.
In addition, pets participate in several social
and vocational activities and receive regular
veterinary care. According to the American Pet
Products Association (APPA), in 2019, the
cumulative pet industry expenditures in the
United States reached 95.7 billion. Pet foods
and treats constituted the largest sales segment,
followed by veterinary care and product sales.
Such aspects place a demand, indirectly or
directly, on the consumption of energy and
natural resources alongside waste generation. - Sustainability through Food Packaging
- Food packaging serves numerous vital functions,
including protecting food from nutritional
degradation and spoilage, serving as an
information source for pet owners and feed
regulators, and enhancing distribution and
storage efficiencies. Conventionally, pet food
containers and bags are constructed from plastic
layers, metals, and paperboard paper. Most
packages are designed for single use and are non-
recyclable, leaving few options besides disposal.
3- At the same time, packaging developers face
sustainability challenges. For sustainable
packaging to be effective, it must minimize food
waste, prevent food contamination, and preserve
food quality. - Additionally, it must address the issue of
plastic waste accumulation in the environment.
Moreover, the materials should be non-toxic and
cost-effective for feasibility. - Accordingly, the next generation of sustainable
pet food packaging focuses on the use of
renewable materials to develop biodegradable
polymeric films. For instance, the Agricultural
Research Service is exploring the use of
dairy-based films as an alternative to
petroleum-based packaging. Besides, biopolymers
from chitosan, cellulose, cornstarch, carrot
processing waste, and other agricultural products
exhibit potential for biodegradable film
construction in an effort to minimize plastic
waste accumulation. At the same time, the cost
and performance of lower-barrier and eco-friendly
packaging in comparison to synthetic alternatives
might hinder their widespread adoption. - Sustainability in Pet Food Market calls for
Collective efforts - Sustainability in the pet food industry can be
summed up into practices that can continue
unhampered for future generations. The key areas
for improvement in pet food sustainability
include optimizing resource and waste management,
avoiding nutritional and feeding excesses, and
sustainable ingredient selection. Besides, pet
owners' increasing awareness and interest in
sustainability will help pet food companies
respond accordingly. Nevertheless, the progress
of sustainability in the global pet food market
relies on the collective efforts of
manufacturers, suppliers, consumer purchase
choices, and ingredients availability. - FAQs
- Which distribution channel shows promising growth
in the global pet food market? - A Veterinary shows promising growth in the
global pet food market. - Who are the prominent players in the global pet
food market? - A Hill's Pet Nutrition Inc, Inaba Foods Co Ltd,
Mars Petcare Ltd, and Nestle Purina Petcare Ltd
are among the prominent players in the global pet
food market.