Design Thinking in Business - MIT ID Innovation

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Why Design Thinking in Business Needs A
Rethink MITID Innovation
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Design thinking in business is an organized
approach for creating innovative solutions. It is
a strategy that involves creating innovative
ideas to improve the performance of an
organization. It comprises a variety of crucial
factors and tools for creative thinking which
focus on a customer-centric approach.
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The human-centred approach for solving a problem
has helped many industries and companies get
satisfactory customer output. At present,
design thinking has been embedded in every
company to avail more opportunities. It assists
startups in their growth and organizations in
their evolution.
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Phases of Design Thinking Invent and Define

• Understanding the customer needs
• Understanding the customer behavior
• Finding the customer problems
• Defining the solution

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Prototype and Test

• Implement the gathered ideas
• Put the ideas into reality
• Create a prototype and test it on actual users
• Adjust the feedback

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What is The Need For Design Thinking in Business?
According to McKinsey, "Embedding design
thinking, methods, and tools from the outset of
ecosystem development will help companies produce
integrated ecosystem offerings that delight
customers, stave off threats, and create new
sources of value".
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When there is a problem, people tend to solve it
based on their previous experiences. If the issue
varies, they still don't care to rethink. It is
possible to develop problem-solving or
problem-finding abilities only when you
understand the problem. Essential aspects in
which design thinking helps.
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• Solves the requirements of the customer
• Helps tackle ambiguous problems
• Drives people to create innovative solutions
• Helps overcome challenges faced in creativity
• Helps broaden your knowledge with design thinking

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Rethinking of Design Thinking
Design thinking focuses on customer needs and
satisfaction. It is an iterative process of
design thinking that helps an organization for an
outgrowth. Then, why does it need a
rethink? Design thinking in business helps the
organization grow vastly because it focuses on a
human-centred approach.
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The businesses correspondingly deal with consumer
satisfaction, which expands the business revenue
and resources. After the positive outcome of
successful design thinking in business, many
companies took the initiative and invested in
teaching design thinking to their employees. Very
few companies have a good reflection from design
thinking. So, design thinking in business needs a
rethink.
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Innovate Ways To Rejuvenate Your Business
Initially, you will be exploring and generating
ideas for the project. You will have to know the
actual reason to build the project and its impact
on society. You should also know the expectations
of the customer.
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As empathy is the core component of design
thinking, one must know well about the customer's
needs as design thinking is a people-centric
strategy. The ideas that originated from the
first phase will provide solutions for the
problems. The purpose of prototypes is to assist
in testing the ideas and getting feedback from
the skate holders. The prototype is screened and
receives feedback from the target consumer before
implementation.
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You are supposed to have milestones to check the
path of the project. As previously discussed, it
is not compulsory for design thinking in
business to give the best output. It depends on
the type of organisation you are running and the
number of people working for you. In design
thinking, every idea is accepted but not
considered. There must be proper support from
everyone working under the organisation to attain
the expected outcome.
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If you want to explore design thinking, get in
touch with MIT ID Innovation. It is one of the
leading institutes in Pune that offers the
best courses in design thinking. MIT ID
Innovation also offers other courses like digital
transformation courses and user experience design
courses along with design thinking. So why wait?
Get enrolled today and set a strong foot in
design thinking!
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Conclusion
MIT ID Innovation Programme curates knowledge and
experiences that challenge the very paradigm of
evolution. And that's why we have set out to
define the future of industries, communities,
cities and ecosystems. MIT ID Innovation offers
the best Innovation and Design Thinking Courses
in India.
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Wed love to hear
from you.

• MIT INSTITUTE OF DESIGNRajbaug,, Loni-Kalbhor,
  Pune-412201

• 91-7038982225 / 91 9834092369

• innovation_at_mitid.edu.in