Comparing website traffic with competitor and its benefits

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Comparing website traffic with competitor and
its benefits
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Tracking the performance of a website helps in
measuring growth and analyzing marketing
performance over some time. Website traffic
measures the number of visitors coming to the
web page. Traffic is recorded using tools like
Google Analytics which tracks user activity on a
website. It helps in measuring the popularity of
the website, comparing the performance with the
previous year's performance, and benchmarking
competitor performance for identifying potential
areas of growth.
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Benefits of comparing website traffic with
competitor

• We can track growth of website
• Helps in comparing webite performance from past
  years Analyzing site performance with Competitor
• Optimizing customers Journey

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