4 SEO Tips for Small Business Websites

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4 SEO Tips for Small Business Websites
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• Nowadays, having an incredible business website
  isnt enough to win over customers. In fact, you
  need to make sure your website ranks on the first
  page of Google or other search engines. After
  all, the first five organic search results
  account for an astounding 70 of all clicks!

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If your website doesnt rank high, your customers
wont learn about your site and thus, you wont
be able to reach your target market. This is
where Search Engine Optimization (SEO) comes in.
If small business websites fail at SEO, they risk
getting lost in the endless void that is the
internet. However, if you master SEO, then you
will benefit from boosted website traffic, brand
visibility, and resultant conversions and
revenue! A great SEO strategy can help your small
business grow and obtain a credible online and
offline presence. But what exactly does SEO
include and how can you excel at it? Besides
thorough keyword research, here are some other
things you need to focus on when it comes to
SEO 4 SEO Tips for Small Business Websites
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• Besides thorough keyword research, here are some
  other things you need to focus on when it comes
  to SEO
• 4 SEO Tips for Small Business Websites
• Pay Attention to Technical SEO
• Technical SEO is all about optimizing your
  website structure so that crawlers can read your
  site properly. Your website should load quickly,
  your links should work properly, and everything
  should be encrypted. You can create a sitemap and
  submit it to Google via Google Search Console.
  You should also reoptimize old pages that dont
  get traffic as they can affect your ranking
  negatively.
• Additionally, fix broken and old links as SERP
  bots can downgrade your content if your website
  sends visitors to broken links. Make sure to
  optimize your images as well. Use appropriate and
  relevant images with keyword-incorporated
  comments.

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• Invest in Local SEO

Did you know that almost one-third of mobile
searches are location-based queries, such as
businesses near me? Even if the query doesnt
include the geographical aspect, Google tends to
show you search results based on your location.
You can capitalize on this factor and become
successful at local SEO. For local SEO, you
need to set up a Google My Business (GMB)
Profile. Its free and quite easy to maintain.
All you have to do is claim your GMB listing and
fill out details, such as your address and local
phone number. You can also register online in
local directories, such as Yellow Pages, Yelp,
and TripAdvisor. These avenues can introduce your
website to new audiences.
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• Focus on Creating a Content Marketing Strategy

If youre not careful, content marketing can take
up a lot of your valuable time and resources.
This is why its best if you adopt a
straightforward yet effective content marketing
strategy. Use templates for your blog posts,
articles, and landing pages. This way, you can
generate optimized content without wasting too
many resources. Create content that
incorporates high-ranking keywords to rank higher
on SERPs. You also need to pepper your content
with informative videos that your visitors will
appreciate. Additionally, small business websites
shouldnt rely only on organic search. If you
want to succeed, then you have to promote your
content on various social media platforms as
vigorously and inventively as possible.
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• Build Your Websites Credibility with Backlinks

Search engines rely on the quantity and quality
of backlinks to your website to judge the worth
andcredibility of your webpages and website. This
is why you need to build credible local links.
You can start by reaching your potential
contacts, such as bloggers, local newspapers,
event pages, etc. Another way to find credible
backlinks is to research where your competitors
are getting their links from. You can use various
online tools, such as Alexas Competitor Backlink
Checker,to get the results easily. You can then
proceed to target the same websites with your
original content. It will take some time and
credible content, but the result will be well
worth it.
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When youre running a small business, focusing on
optimizing your website can take up a lot of your
time and resources. You can greatly benefit from
a reliable company that can handle your SEO for
you. You can put your trust in Marketing Tiki LLC
to deliver exceptional SEO services. We help
small business websites boost their SERP
rankings. With our services, you can achieve your
business goals by driving your website traffic
through the roof!
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THANK YOU
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