TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALORE

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IMPORTANCE OF COLOR PSYCHOLOGY IN DIGITAL
MARKETING
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INTRODUCTION TO COLOR PSYCHOLOGY
Color psychology is an important part it can
help you connect with your audience
and influence their behavior.
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IMPORTANCE OF COLOR PSYCHOLOGY IN DIGITAL
MARKETING
determine what you want your audience to feel
choose a color that makes them feel that way
and then use that color in your marketing
materials.
4
CHOOSE A COLOR
There is no single color is the best in
increasing conversion rates on a
website. However, research shows that when a
color stands out, it ultimately performs better.
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DIFFERENT COLORS AFFECTS ON AUDIENCE BEHAVIOUR
Blue makes people feel calm and relaxed. Yellow
makes people feel excited and energetic. Red can
make people feel angry or aggressive.
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CREATE A BRAND PALETTE
Brand colors are a palette of around five to ten
colors They strategically choose their color
based on their branding and marketing
intitatives.
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COLORS USED BASED ON INDUSTRY

• Food Industry choose warm colors that draw
  attention and evoke appetite such as red,
  orange, yellow.
• green promotes food brands for nutrition and
  connection

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Health and wellness industry chooses color blue
to signify cleanliness, trustworthy and
responsibilty. other options are green for
nature and orange comes up with vitality and
energy
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CONCLUSION
Color psychology offers a lens through which to
view colors and their emotional
associations. This can be a vital for anyone
working in branding, design, marketing or
fashion, as it can help in right colors.
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