Geofencing: Grow your Business With This Advanced Location-Based Marketing

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Geofencing Grow your Business With This Advanced
Location-Based Marketing

• What is Geofencing?
• Geofencing is a location-based digital-marketing
  tactic where targeted ads are served based on the
  people within a specific geographic location. The
  ads are triggered through social media, mobile
  applications, and notifications or even within
  Google Display Network when a person enters the
  pre-defined geographical area. The pre-defined
  geographical area is demarcated by a virtual
  boundary called geo-fencing and hence the word,
  Geofencing.

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Geofencing Grow your Business With This Advanced
Location-Based Marketing

• How effective is Geofencing?
• Geofencing is a location-based marketing
  technology that gives the ability to hyper-target
  your audience like no other branch in digital
  marketing. Targeting an audience of a specific
  category in and around a specific geographical
  location amplifies a marketers chance to engage
  and convert a customer.
• Imagine your geofence in the competitors
  location to serve an ad on the exclusive offer
  you are running. Geofencing unlocks opportunities
  this way to attract your customers at right time
  at the right place and may even help you steal
  customers from your competition.

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Geofencing Grow your Business With This Advanced
Location-Based Marketing

• Geofencing technology is a location-based
  marketing tactic that offers a cool way to target
  and capture the attention of the audience but how
  effective is it in real-time? According to our
  digital marketers at Samskriti Business
  Solutions
• Mobile advertisements powered by Geofencing
  technology scored 2x CTR as compared to regular
  ads.
• 3 out of 4 shoppers that received the message
  completed an action.
• 93 of the shoppers visited the business after
  clicking the mobile ad.
• The results speak for themselves but the future
  looks even brighter for location marketing
  services powered by Geofencing.

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Geofencing Grow your Business With This Advanced
Location-Based Marketing

• With personalized messaging being the future of
  digital advertising, and average phone time at an
  all-time high Geofencing is the future of
  location-based marketing services in Digital
  Marketing.
• Geofencing Setup Digital Media Buying
• CPM (Cost per Mille 1,000 impressions) and CPV
  (Cost per Visit) are two buying models in this
  geolocation marketing. CPM is more commonly used
  for brand awareness campaigns and CPV is used for
  store visits in areas with high footfall. The
  total pricing may vary based on how targeted one
  wants their ad to be served to the intended
  audience.

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Geofencing Grow your Business With This Advanced
Location-Based Marketing

• There are software packages available both free
  and premium that set up and monitor Geofencing
  marketing, this cost may also add up to the total
  location-based marketing costs.
• How to adequately leverage Geofencing for your
  digital marketing?
• Geofencing unlocks new opportunities for
  businesses by hyper-targeting their audience with
  the right massaging. It offers every business the
  same opportunity to leverage location-based
  marketing tactics so the differential is how
  effective the messaging content, service or
  product offering tends to be. Especially for
  Geofencing marketing where costs can run high, an
  online marketing company that specializes in
  Geofencing marketing can offer help to ensure the
  right ROI.

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Geofencing Grow your Business With This Advanced
Location-Based Marketing

• As a leading digital marketing company in
  Hyderabad, Samskriti Business Solutions possess
  the right expertise and track record in helping
  businesses benefit from Geofencing marketing
  solution. If you are looking to leverage advanced
  Geofencing technology to boost your location
  marketing efforts, you can contact us here

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