What Are Beacons and How Beacons Technology Works?

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XDUCE CORPORATION
WHAT ARE BEACONS AND HOW BEACONS TECHNOLOGY WORKS
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WHAT IS BEACON TECHNOLOG?
One of the latest developments in proximity
marketing and location technology are beacons.
Beacons are small, wireless transmitters that use
Bluetooth to send signals to nearby smart
devices. It connects and transmits information to
smart devices making location-based searching and
interaction easier and more accurate. It is
becoming more and more popular, especially in the
recent era in different industries such as
Retail, Healthcare, Tourism, Education,
Hospitality industry, and so on. The Beacon
Market Size report gives light on the key growth
factors that are predicted to exist throughout
the assessment period 2022-2029. The Global
Beacon Market is expected to be worth USD 31.61
billion by 2026, growing at a CAGR of 48.9
during the forecast period.
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HOW DOES BEACON TECHNOLOGY WORK?

• The beacon broadcasts information to the nearest
  Bluetooth device by sending a continuous radio
  signal.
• Smartphones receive information via Bluetooth
  Smart and send it to backend systems to process
  further.
• The backend systems acquire and process the
  information according to the data collected from
  the identification number.
• A beacon-enabled retailers smart app sends that
  identification number to the cloud server with
  personalized offers or messages.
• A personalized message or offer is delivered over
  the network using mobile applications.

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TYPES OF BEACONS

• There is a diverse range of beacons available for
  positioning systems of any size and complexity.
  They differ in size, battery life, use cases, and
  external factor resistance. The following are the
  most prevalent types of beacons
• Standard Beacon is smaller in size and looks like
  a router. It is mainly used for proximity
  solutions and indoor tracking
• Portable/Small Beacon is more appears like a
  credit card or big chip. It is the best for asset
  tracking and proximity solutions.
• USB Beacons are small, portable, and quick to
  deploy type. Beacons are used as a flash drive
  for asset tracking and proximity solutions.
• Video Beacon devices are plugged into the back of
  a screen to deliver contextual visual information
  as well as for digital signage. For instance, a
  user approaches a display in a food joint and
  shows customized offers based on usage of the
  beacon-enabling app.
• AI Beacon is a machine learning-driven device
  that can detect different movements and gestures.
• Parent Beacon is carrying a bigger size like
  Wi-Fi routers and is used to track other beacons,
  gather data and store it in the cloud, and more.
• Dedicated Beacons are devices resistant to
  exogenous factors (dust, water, shattering,
  antistatic, and UV rays) for indoor tracking and
  proximity solutions in hasty weather conditions.

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BENEFITS OF BEACON TECHNOLOGY FOR BUSINESSES
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ENHANCED PRODUCTIVITY
The potential of beacon technology in business is
promising since it helps enhance efficiency while
lowering expenses. For instance, using beacons,
office spaces may be made smart by enabling the
autonomous initiation, trigger, and completion of
certain processes without the need for human
participation.
CUSTOMER ENGAGEMENT
With the help of Beacon Technology, organizations
or retail shops can have more insights into the
actions of their customers. Furthermore, they can
offer products that really attract the users and
catch their attention. Moreover, it attempts to
excite the attention of buyers in the product.
Retailers will also acknowledge the campaigns
success through this data collection.
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SEGMENTED DATABASE
Consumer segmentation is a challenge that many
businesses encounter. Businesses will have more
information with multiple beacons to quickly
arrange important perspectives and profiles of
clients according to their preferences and
priorities. It will be a useful tool for
consumers while also boosting the companys
database.
ECURITY TRACKING
Beacons also aid in the security of pricey
equipment and efficiently assure asset tracking.
By connecting beacons to critical equipment like
museums, hospitals, and warehouses, the
associated equipment might deliver real-time
notifications to receivers. As a result, tracking
the whereabouts of various valuable items to
which sensor-based beacons are attached becomes
significantly easier.
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ENRICHED CUSTOMER EXPERIENCE
Organizations would be able to offer a highly
fulfilling and enriching experience to customers
with advanced Beacon technology. Also, businesses
can pull consumers by offering more products that
are contextualized and personalized for customer
gratification. Customers can choose and shop for
themselves, allowing them to gain valuable
insight into their tastes and preferences in
buying products. It can enhance their shopping
experience and boost their purchases.
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