Why is eCommerce Store Speed so Important? | Experts in Shopify

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WHY IS ECOMMERCE STORE SPEED VERY IMPORTANT?
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expertsinshopify.com
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There are multiple factors that make the speed
of your online store significant. It is not
surprising to know that a slow website can
negatively impact the overall browsing
experience of your online store.
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What is Website Speed? Assessing the success of
an eCommerce store involves considering various
metrics, and among the most crucial is website
speed. However, what exactly does website speed
or page load time signify? In simple terms, it
refers to the duration between clicking a
specific link and the display of the web page
content on the requested browser.
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HAVING A FAST ECOMMERCE STORE HAS MANY BENEFITS
1. INCREASES SALES AND CONVERSIONS The speed of
an eCommerce website has a significant impact on
its conversion rate. While having an attractive
website design or providing special offers may
be beneficial, these efforts are only effective
if the website can load quickly. Generally,
customers prefer a fast-loading online store and
are more likely to abandon a website that takes
too long to load.
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2. IMPROVES SEO RANKINGS
E-commerce sales heavily depend on the search
engine ranking of websites. To rank websites,
search engines take into consideration various
factors, including user experience. Users expect
to find what they are looking for promptly, and
a website that loads quickly can significantly
enhance their satisfaction. Hence, page speed is
a crucial ranking signal used by Google. A
fast-loading webpage is always impressive and
can create a "WOW" effect on the visitors.
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3. IMPROVES CUSTOMER INTERACTION
In modern times, waiting is no longer desirable.
The average internet user has a low tolerance
for delays and prefers instant engagement. A
speedy e-commerce website that takes less than
three seconds to load not only impresses the
user but also influences their choices and
buying behavior.
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WHAT CAUSES SLOW SITE SPEED?
Slow website performance can be caused by a
range of factors such as inadequate image
optimization, usage of unsupported fonts,
inefficient CSS implementation, hosting
problems, and difficulties with third-party
plugins or applications.
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FINAL THOUGHTS
To ensure that future expenses related to
customer acquisition are kept to a minimum, it
is recommended that you invest in reducing the
loading time of your online store. In today's
era of instant gratification, online users
attach great significance to the speed at which
a site operates. Research has shown that
websites and pages that load faster tend to have
higher conversion rates and lower bounce rates.
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CONTACT US!
Stay ahead of your competitors by utilizing our
state-of-the-art eCommerce development services
in Dubai. Our bespoke Shopify services are
designed to enhance your online business. Don't
hesitate to get in touch with us for further
information. 971 055 494 3599 info_at_maquae.com
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