How Salesforce Einstein Can Help You Personalize Communication

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How Salesforce Einstein Can Help You Personalize
Communication

• www.qrsolutions.in

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• Customer retention and engagement approaches need
  more by all scales of enterprises. When you have
  a strong base of customers, you can achieve more
  sales in both B2B and B2C. Businesses need to
  embrace technologies and find ways to retain
  customers and acquire new ones. Salesforce CRM is
  delivering optimistic services to businesses of
  all sizes.
• Salesforce Einstein (AI) is a technology
  specially designed for customer service purposes.
  You can offer automatic and faster customer
  service with the power of Salesforce AI. This
  optimistic solution plays a key role in
  personalizing communication so that businesses
  would embrace Salesforce Einstein (AI).

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• Ways to Personalize Communication with Salesforce
  AI Einstein 
• Segmenting prospects using the audience studio of
  Salesforce
• Right times to send messages to customers
• Personalized email subject lines through Einstein
  copy insights
• Image and content optimization
• Media orchestration
• Segmenting Prospects using audience studio of
  Salesforce 
• Personalized messages can make customers happy
  and turn them back to do business again with your
  brand. First, you need to figure out your
  customer persona or target customers.  Salesforce
  audience studio creates a list of customers using
  its own and other data.

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• Right Times to send messages to customers
• Salesforce Einstein owns a Send Time optimization
  feature, which ensures that you send emails at a
  time when audiences are likely to open and read
  them. This is also providing suggestions about
  the number of emails and frequency you send to
  customers.
• Personalized email subject lines through Einstein
  copy insights 
• The most important part of your emails is the
  email subject line, which decides whether or not
  your audience opens a message or email.
  Personalize email subject lines work well so that
  businesses can see the success. Einstein copy
  insights help can help you get more benefits in
  the personalization of email subject lines.

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• Image and content optimization 
• Choosing the content and image for each segment
  can be a daunting process, but fortunately,
  Salesforce Einstein can help you. First, you need
  to store all your assets along with factors like
  interest, expiry, location, etc.
• Media Orchestration 
• Salesforce Einstein helps you understand which
  combination of marketing channels to use to
  improve the conversion process. Salesforce
  Einstein shows the right path to conversion along
  with the conversion rate predictions.
• Wrapping up 
• Einstein AI has the power to process even more
  complex data of customers. This will help in
  personalizing interactions and communications. 

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• THANK YOU

www.qrsolutions.in