Websrefresh March 2023 presentation

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Title: Websrefresh March 2023

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Understanding the Different Types of Paid
Advertising and How to Use Them

Paid advertising is a powerful tool that
businesses can use to reach their target audience
and drive traffic to their
website. There are many different types of paid
advertising, each with its own unique strengths
and weaknesses.
Understanding these types and how to use them
effectively is critical for the success of your
advertising campaigns.

Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is a type of
advertising in which businesses pay each time
someone clicks on one of
their ads. This type of advertising is typically
used to drive traffic to a website, generate
leads, or make sales. PPC
advertising is often used to reach people who are
searching for specific products or services
online.
PPC advertising is typically managed through
platforms like Google AdWords or Bing Ads.
Advertisers create ad
campaigns, set a budget, and choose keywords that
they want their ads to appear for. When someone
searches for
one of those keywords, their ad may appear at the
top of the search results page, on websites
related to the
keyword, or on other websites in the network.

Display Advertising
Display advertising is a type of advertising that
appears on websites and other online platforms.
This type of
advertising can take many forms, including banner
ads, interstitial ads, and video ads. Display
advertising is typically
used to build brand awareness, generate leads, or
drive traffic to a website.
Display advertising is typically managed through
platforms like Google Display Network or Facebook
Ads. Advertisers
create ad campaigns, set a budget, and choose the
websites or platforms where they want their ads
to appear. They
may also target their ads to specific audiences
based on factors like location, age, interests,
and more.

Social Media Advertising
Social media advertising is a type of advertising
that appears on social media platforms like
Facebook, Twitter,
LinkedIn, and Instagram. This type of advertising
is typically used to reach people based on their
interests, behavior,
or demographic information. Social media
advertising can be used to build brand awareness,
generate leads, or drive
traffic to a website.
Social media advertising is typically managed
through platforms like Facebook Ads or Twitter
Ads. Advertisers create
ad campaigns, set a budget, and choose the social
media platforms where they want their ads to
appear. They may
also target their ads to specific audiences based
on factors like location, age, interests, and
more.

Influencer Marketing
Influencer marketing is a type of advertising
that involves working with influencers, or
individuals with a large
following on social media, to promote your brand
or products. Influencer marketing is typically
used to build brand
awareness and reach new audiences.
Influencer marketing is typically managed through
direct relationships with influencers.
Advertisers work with
influencers to create sponsored content, such as
sponsored posts, videos, or live streams, that
promote their brand
or products. Influencer marketing can be a highly
effective way to reach new audiences, especially
if you work with
influencers who have a large following that is
relevant to your target audience.

Native Advertising
Native advertising is a type of advertising that
is designed to look and feel like the content
surrounding it. This type
of advertising is typically used to build brand
awareness, generate leads, or drive traffic to a
website.
Native advertising is typically managed through
platforms like Outbrain or Taboola. Advertisers
create ad campaigns,
set a budget, and choose the websites or
platforms where they want their ads to appear.
Their ads may appear in the
form of recommended content, sponsored articles,
or other similar formats.

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