The Marketing Funnel Strategy -2022 | QR Solutions

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THE MARKETING FUNNEL STRATEGY -2022
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While the consumer journey doesnt look like a
funnel now-a- day, its still increasing value
to the sales and marketing operations of an
enterprise. A marketing funnel strategy is an
approach that helps enterprises to visualize the
online journey of a consumer, right from
awareness to the conversion process and
hopefully beyond. Its an unwritten rule that
always, there will be customers that get the
hell out from the funnel without making the
conversion. The role of marketing teams is
sending a lot of leads into the marketing funnel
and working on reducing the chances of prospects
that exit each stage of the sales or marketing
funnel.
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KEY STAGES OF MARKETING FUNNEL Lets take a look
at the key stages of the marketing funnel are
TOF (Top of the funnel) Awareness, Interest MOF
(Middle of the funnel)- Consideration, Intent,
Evaluation Bottom of the Funnel-
Conversion TOP OF THE FUNNEL Awareness The TOF
(top of the marketing funnel) is where customers
find an awareness of the brand and connect with
it for the very first time. This is the first
section of the marketing funnel where customers
do not know the enterprises services and
products. This section concentrates on marketing
material and articles and guidelines that promote
awareness of the particular website or
brand. Interest Interest is one of the
marketing funnel stages. During this stage, the
customers start to show an interest in the tools
or services of a company.
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MOF (MIDDLE OF THE FUNNEL)
Consideration This is the middle stage of the
marketing funnel where potential customers enter
and engaged with the brand firmly. Intent The in
tent is also a middle stage of the marketing funne
l where engaged customers demonstrate their
desire or interest in purchasing from
enterprises. Evaluation Its is also a
mid-section marketing funnel stage where the
audience or prospects make a final call about
whether to buy from a company or not.
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BOF (BOTTOM OF THE FUNNEL)
Conversion The bottom of the funnel (BOF) is the
end stage of the marketing funnel where
customers make the decision and become a buyer
who readies to buy things. Key Strategies to
Enhance the Marketing Funnel Examine the
objectives of every stage in the marketing funnel
Implement KPIs for each stage of the marketing
funnel Show attention to the MOF ages to keep
away from troubles in conversion Develop a
meaningful journey Each objective of the
marketing funnel should be customer-focused Let
the marketing funnel grow and regulate Uses of
Marketing Funnel The marketing funnel is
extremely beneficial to all sizes of businesses.
Some key benefits of the marketing funnel
are Understanding the customers journey
Tracking more than sales Optimize marketing
strategy Increase sales Easier to close deals
Save time and effort Predict future sales
Customer retention Finding a suitable marketing
strategy
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SALES FUNNEL AND MARKETING FUNNEL DIFFERENCES
Characteristics Definition Focus Interest
Sales Funnel Refers to a technique that guides
an intensive customer from the marketing stage
to the stage of conversion. Sales funnel
focuses on making more services or products
sales Maintains the customers interest
Marketing Funnel Refers to the process of lead
conversion. Marketing funnel focuses more on
business or brand awareness and
recognition. Creates the customers interest.
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B2B AND B2C MARKETING FUNNEL DIFFERENCES Both
B2C and B2B customers go through almost the exact
levels of a marketing funnel, but some
differences will be out there. In Business to
Customer (B2C), buyers make decisions of
purchasing alone. Its a short buying model and
customers only need less product research. The
marketing team only drives the entire process
without a salesperson. Conclusion Creating an
effective marketing funnel is not an easy one,
but its a great opportunity to drive quality
improvements when closing deals. It helps
customers go through each stage of the buying
process without any trouble.
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