Vanilla Market 2022-2028: Contending Applications and Trends

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Vanilla Market 2022-2028 Contending
Applications Consumer Goods and Service 22,
November 2022
When the product is right, you dont have
to be a great marketer. This thought by
Lido Iacocca, an American automotive executive,
has proven true for various products, even the
product in focus today vanilla. With
world exports of vanilla exceeding around
903 million in 2021, it has emerged as a
popular spice with diversified applications
across industries, including FB and
pharmaceuticals. Estimates indicate Madagascar is
the largest vanilla exporter, at 68 in
2021, followed by France, Germany,
Indonesia, and Canada. Given the trend, the
global vanilla market is expected to flourish at
a CAGR of 4.85 during the forecast period
2022-2028. Numerous players have heavily
invested in RD activities to improve vanillas
production yield. In the same effort,
governments worldwide are making robust
efforts to improve quality and production
volumes and stabilize vanillin costs,
bridging the gap between demand and
supply. Vanilla Market by Application
Overview 1. Food beverage is a major category
in the application segment, with ice cream and
chocolate gaining the highest share. With
consumers seeking non-GMO and no artificial
flavor products, companies like Nestlé,
General Mills, and Hersheys are including
natural flavoring, elevating vanilla
demand. For instance, Nestlé is
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• reformulating products and sourcing
  natural ingredients to eradicate
  artificial additives. Besides, food
  companies are collaborating with natural
  vanilla manufacturers like Solvay that
  develop Rhovanil natural vanillin by
  fermenting ferulic acid. Such steps boost the
  studied market.
• The pharmaceutical categorys growth is
  mainly propelled by the growing use of
  vanilla as a medicinal flavoring agent to
  eliminate odor and foul taste. Also, the
  ingredient has gained momentum as a vital
  intermediate in therapeutic drugs for
  cancers, fever, and tooth decay.
  Vanilla widens its prospects as an
  effective component in treating respiratory
  tract infections and others. For instance,
  Tanobio provides vanillin to develop drugs for
  high blood pressure, Parkinsons disease, etc. In
  this regard, vanilla powder has emerged
  as a majorly used form in the
  pharmaceutical sector. This has led companies
  like Aurochemicals to obtain a 99 purity rating
  in its vanillin, surpassing food and
  pharmaceutical grades.
• The personal care industry is anticipated to
  observe the fastest consumption growth, given the
  surge in vanilla extract inclusion in cosmetics.
  Cosmetic manufacturers are widely infusing
  vanilla extract in soaps, body lotions, and
  makeup due to its antimicrobial and
  anti-aging properties. Additionally, due to its
  distinct aroma, vanilla has gained prominence
  in fragrance oils, mists, perfumes,
  deodorants, candles, etc. These benefits led
  IFF to acquire Fragrance Resources to contend
  in the fragrance category. And thus, the
  personal care sectors expansion may create
  lucrative opportunities for vanilla manufacturers
  globally.
• Organic Food Trend A Dynamic Opportunity?
• In the age of growing health consciousness, the
  demand for natural flavors is mostly driven by
  growing consumer accord to perceive healthy
  foods derived from organic sources. The
  growing negative light on artificial
  ingredients due to health conditions and
  harm to the environment further contributes to
  the trend. Also, changing consumer behavior
  trends and market dynamics for flavorings
  have compelled companies like ITC,
  Kelloggs, Campbell, and Kraft to limit
  artificial additives inclusion. This represents a
  promising future for organic flavors in the
  coming future. Given this trend, retail
  giants like Walmart are focused on promoting
  natural additives like vanilla pods by 2025,
  which may open new avenues for the vanilla market.

FAQs Q1) What factors drive the vanilla
market? The growing use of vanilla in end-user
industries and organic food demand drive the
vanilla market globally. Q2) Which industries
use vanilla during production? End-user
industries such as food and beverage,
pharmaceuticals, and personal care widely use
vanilla during production.
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