Overview of Marketing Cloud – Advertising Studio

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OVERVIEW OF MARKETING CLOUD ADVERTISING STUDIO
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Marketing Cloud is one of the products of
Salesforce, which is specially designed for
young, smart marketers. Deliver personalized, and
relevant journeys across devices and channels
enable enterprises to deliver the right messages
at the right time. Allow enterprises marketers
to manage and create marketing
relationships. Advertising Studio is one of the
seven products of the marketing cloud.
Advertising Studio integrates digital
advertisements with enterprises CRM and
marketing data to build smarter customer
experiences. Use marketing cloud advertising
studio to manage mobile, sales, social, and
customer service campaigns. Help re-engage
inactive users, find new prospects, and succeed
with modern advertising. Advertising studio is
making high-impact in business growth as well.
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FEATURES OF SALESFORCE ADVERTISING STUDIO
Some of the main features of Advertising Studio
are Lead Generation Data Collection
Omni-channel data activation Audience targeting
Email alignment Lead automation Prospect
segmentation Channel integration One-to-one
advertising Data privacy Lookalike audiences
Cross-channel campaigns Ad suppression Lead
Scoring
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IMPORTANCE OF MARKETING CLOUD ADVERTISING STUDIO
Advertising cloud helps improve email marketing
campaigns Enhance customers journey or
experience with the journey builder Allow
enterprises to capture leads from sources based
customer profiles.
Benefits of Salesforce Advertising Studio
Common benefits of advertising studio
are Engagement of non-active customers Send
leads from socials to Salesforce Find new
customers Improved data security Access any data
across entire Salesforce platforms Reach
audiences at scale Align advertising and email
campaigns
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APPLICATIONS INCLUDED IN ADVERTISING STUDIO
The Salesforce Advertising Studio comes with
three applications such as journey builder
advertising, advertising audience, and lead
capture. Journey Builder Advertising With
Salesforce journey builder advertising,
organizations can build cross-platform journeys
that integrate mobile, email, Facebook, and
social advertising. Advertising
Audience Advertising audience means targeted
customers. Enterprise can use advertising
audiences in Ad studio to activate Salesforce CRM
for targeting. This application helps them
identify look-alike leads based on demographics.
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Lead Capture
Lead capture is one of the applications of
Advertising studio. It connects enterprises
social advertising leads with marketing cloud
data extensions in real-time. Conclusion Salesfo
rce Advertising Studio has been the heart of
marketing in the marketing cloud. It can reduce
the cost of awareness and advertising in drastic
ways. This is highly suitable for high-end
marketers. With a marketing cloud-advertising
studio, businesses can make data- driven and
beneficial decisions.
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