Benefits of Paid Social Advertising | Brand Brew

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www.brand-brew.com
BENEFITS OF PAID SOCIAL ADVERTISING
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INCREASED REACH
Given the massive audience size on social media,
there is plenty of opportunity to reach more
people than you would with organic content.
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IMPROVED TARGETING
As one of the major benefits of paid social
advertising, targeting helps you narrow in on
your specific audience by behaviors, activities,
preferences, locations, job titles, and
interests. Your ads will display for users who
are most aligned to your ideal buyers, instead
of a broad audience that may or may not be
interested in your content. Additionally, this
information can be used for retargeting ads.
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GREATER CONTENT VISIBILITY
You dont have to wait for people to come to
you. With ads, you can put your content in front
of them with the frequency and budget you
control.
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STRENGTHENS ONLINE PRESENCE
As social media users see your ads, you can
build a presence and awareness for your brand as
people continue to see your content on platforms
where they spend their time.
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MORE WEBSITE TRAFFIC
Increased traffic to your website is another
benefit of paid social advertising, which can
help you boost conversions on your website
pages. If you have a storefront, then ads can
help get more people to your retail location.
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www.brand-brew.com

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