Digital Marketing In 2023

1
Digital Marketing in 2023
2

Contents

• What was before Digital Marketing?
• What is Digital Marketing and why is it Trending?
• Traditional Marketing VS Digital Marketing
• Benefits of Digital Marketing
• Types of Digital Marketing
• What are the 4 Ps and 7 Ps in Digital Marketing
  ?
• What is the future of Digital Marketing?

3

What was before Digital Marketing?

• Before the advent of digital marketing practices,
  businesses relied solely on offline strategies.
• These included avenues such as billboards, TV and
  radio ads, newspapers, direct mail, phone calls,
  postcards, catalogs, brochures or other print
  materials, and so on.

4
What is Digital Marketing ?

• Digital Marketing is the promotion of brands to
  connect with potential customers using the
  internet and other forms of digital
  communication.
• This includes not only email, social media, and
  web-based advertising, but also text and
  multimedia messages as a marketing channel.

5
Why is Digital Marketing trending ?

• Todays World is all about Online visibility.
  Your customers or your business/professional
  network will take you seriously if you have a
  good online reputation.
• Digital marketing helps in growing the brand by
  reaching larger targeted audiences through
  various campaigns, which helps build high traffic
  for a brand, which can become profitable in some
  time.

6
TRADITIONAL VS DIGITAL MARKETING

• Traditional Marketing
• Limited Audience
• High Price of Advertising
• The scope is very limited

• Digital Marketing
• A large number of audience
• Cost-effective
• Variety of sources

7
Benefits of Digital Marketing
8
Types of Digital Marketing
9
What are the 4 Ps and 7 Ps in Digital Marketing
?
4 Ps
7 Ps
10
What is future of Digital Marketing ?

• The future of digital marketing is bright because
  now there is more market and consumer
  awareness.
• You need a massive target audience, whether you
  use digital marketing for lead generation,
  conversion, or brand awareness.
• Businesses can also use a wide range of smart
  tools to collect an ocean of data and make
  in-depth analyses about their target audience.

11
If you want to learn Digital Marketing

• Visit https//digitalpundit.in/
• Address Bus Stand, 709 Shivalik Square, 132
  Feet Ring Rd, near Adani Gas Pump, opp. Ranip,
  Nava Vadaj, Ahmedabad, Gujarat 380027
• Contact No 09173749033

12
Thank You !!!