Why Lawyers Should Use Professional Legal Writing Services - PowerPoint PPT Presentation

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Why Lawyers Should Use Professional Legal Writing Services

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High-quality legal content increases the website's visibility & ranking. Read why lawyers should outsource their legal writing works to a content writing company. – PowerPoint PPT presentation

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Title: Why Lawyers Should Use Professional Legal Writing Services


1
Why Lawyers Should Use a Content Writing Company
for Legal Writing Services
  • https//goodmanlantern.com/

2
In todays digital age, an online presence is
more important than ever. This is true for all
sectors, including the law industry. To quote
some stats, a third of clients start looking for
a lawyer online while nearly 100 of people
looking for legal advice start with an internet
search. This means that something as simple as a
blog or FAQ page answering the most pressing
questions in your area of expertise could pull a
lot of traffic to your site.
3
Your website is often the first point of contact
between you and potential clients. As such, your
websites content must be well-written,
SEO-optimised, informative, and easy to
understand. You also need content that
communicates your expertise and helps attract new
clients. This is a lot to take on yourself, and
you need a specific skill set to leverage your
content and online presence to reap good results.
Thats why its a good idea to hire a content
writing company specialising in legal writing
services. A content writing company can help you
establish a strong online presence and increase
visibility, leading to more business. Well cover
some more benefits next.
4
Why Outsource Legal Writing Services
  • When you outsource your content writing needs to
    experts, youll gain some obvious benefits
    great content that positions you as an expert in
    your field, increased visibility, and more leads.

5
But, youll also gain some less obvious benefits.
Here are some of them 1. Efficiency Writing
and marketing are indeed time-consuming tasks
that can take you away from your core
responsibilities of serving clients and
practising law. If you hire a content writing
company to take over these tasks, you can free up
time to focus on what you do best helping
clients. 2. Expertise Writing and marketing
require specific skills and knowledge, which may
be outside your firms domain. Outsourcing to an
agency that offers legal writing services can
ensure that your content and marketing campaigns
are high quality and effective.
6
3. Cost-effectiveness Outsourcing can be more
cost-effective than hiring an in-house team,
particularly for small or medium-sized firms. It
allows you to access professional services at a
fraction of the cost of hiring an in-house
employee. 4. Flexibility Outsourcing allows you
to scale your content and marketing efforts up or
down as needed. You can work with a team that
provides legal writing services on a
project-based or ongoing basis.
7
5. New perspectives Outsourcing gives you new
eyes to look into your existing content and
strategy. Youll particularly gain new ideas for
improving your services, which can help you reach
new clients and grow your business. Overall,
outsourced content writing solutions for lawyers
can help you save time, improve the quality and
effectiveness of your content and marketing
efforts, and grow your businesses. But what kind
of content can these services help you with?
8
8 Types of Content Legal Writing Services Can
Provide
When you hire a content writing company, youll
have access to expert writers who know how to
write various content types to help you meet your
business goals. Here are some content writing
solutions for lawyers that can be really
effective
9
1. Blogging
You can hire a content writing company to create
blogs to share your expertise and knowledge on
various legal topics. This can help position you
as a thought leader in your industry, and improve
your visibility and search engine rankings. As a
result, this could lead to more business.
10
2. Whitepapers 
Content writers can create whitepapers on
specific legal issues to provide detailed
information to clients and other industry
professionals. Whitepapers allow you to
demonstrate your expertise and thought leadership
in a particular area of law. You can also use
them as a marketing tool to attract new clients
as theyre a reputable source of information on a
specific legal topic.
11
3. Newsletters
Content writers can create whitepapers on
specific legal issues to provide detailed
information to clients and other industry
professionals. Whitepapers allow you to
demonstrate your expertise and thought leadership
in a particular area of law. You can also use
them as a marketing tool to attract new clients
as theyre a reputable source of information on a
specific legal topic.
12
4. Case Studies
You can get legal writing services to create case
studies to highlight the success of past legal
cases and demonstrate your expertise. Case
studies provide real-world examples of your work.
They show potential clients the results youve
achieved for other clients in similar
situations. They also help to demonstrate your
problem-solving skills and ability to handle
complex legal issues. In essence, they help build
trust and credibility with potential clients. It
happens because they can see your commitment to
achieving the best possible outcome for your
clients.
13
5. Website Content
You can get content writers to update your
website to provide information about your
practice. It includes your areas of expertise,
experience, and also contact information. Your
website is an effective way to attract potential
clients, establish credibility, and also build
trust with your target audience. This is a place
where you can demonstrate your expertise and
knowledge to potential clients. Additionally,
by regularly updating your website with new
content, you can improve your search engine
rankings, making it easier for potential clients
to find you online.
14
6. Social Media
  • You can get content writers to update your
    website to provide information about your
    practice. It includes your areas of expertise,
    experience, and also contact information.

15
Your website is an effective way to attract
potential clients, establish credibility, and
also build trust with your target audience. This
is a place where you can demonstrate your
expertise and knowledge to potential clients.
Additionally, by regularly updating your
website with new content, you can improve your
search engine rankings, making it easier for
potential clients to find you online.
16
7. Legal Guides
You can hire a content writing company to create
a guide on different legal topics for the general
public. Here, you can demonstrate your knowledge
and build trust with your target market. It
surely happens by providing valuable information
and educating their audience on legal matters.
Additionally, legal guides can improve search
engine optimisation (SEO) for your website and
make it more likely to appear in search results
for relevant legal topics. This can help increase
website traffic and lead generation. These are
just a few examples. Depending on your specific
needs and goals, other types of content may be
more appropriate. An expert content marketing
agency will be able to help you strategise the
content you need and specifically align every
word to your specific aims and outputs.
17
How Goodman Lantern Can Help You with Legal
Writing Services
At Goodman Lantern, we have a team of legal
writing experts to help you reach your business
goals. Our team of writers, editors, strategists
and marketers makes it their mission to create
content for your company that delights, engages,
and truly converts potential customers. Send an
email or book a discovery call to find out how we
can help you with content writing solutions for
lawyers.
18
THANKYOU!
  • Goodman Lantern
  • Phone
  • Email
  • Website
  • 1 9292993999
  • hello_at_goodmanlantern.com
  • https//goodmanlantern.com/
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