GA4: The new Analytics for Your Website

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Google Analytics 4
By Kbizsoft
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(No Transcript)
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• 1. Introduction
  to GA4
• 2. Key Features
  in GA4
• 3. Benefits of
  using GA4
• 4. Getting
  Started with GA4

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Introduction To Google Analytics 4

• Google Analytics 4 is the latest version of
  Google's web analytics tool, offering advanced
  features like machine learning, cross-device
  tracking, and event tracking to provide deeper
  insights into user behavior and website
  performance. It's a powerful tool for businesses
  to optimize their online presence and achieve
  their goals.

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Key Features in GA4
Machine learning Capabilities
Cross-device Tracking
Event Tracking
Funnel Analysis
Advanced Segmentation
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Benefits of Google Analytics 4
Enhanced Privacy
Controls Improved Data
Accuracy Deeper
Insights Into User Behaviour

Better Integration With Google Ads
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Enhanced Privacy Controls

• To help users remain compliant with modern
  privacy laws, Google doesn't allow users to
  collect personally identifiable information
  (PnII) in GA4.More specifically, it is considered
  a violation of Google's Terms of Service to
  capture PII in GA4, and Google may delete all the
  data in any GA4 property where PII is found.

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Improved Data Accuracy

• With GA4, tracking users across devices has
  become more accurate. This is because GA4 uses
  machine learning to identify patterns in user
  behavior, which allows you to track users across
  multiple devices and platforms.

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Deeper Insights Into User Behavior

• Google Analytics 4 provides deeper insights into
  user behavior by using machine learning to
  analyze data across multiple devices and
  platforms, allowing for more accurate tracking
  and a better understanding of user journeys and
  interactions with your website or app.

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Better Integration With Google Ads

• Better integration with Google Ads means seamless
  connectivity between Google Ads and other
  platforms, resulting in more efficient and
  effective ad campaigns.

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Starting with Google Analytics 4
Creating a Google
Analytics 4 Account
Setting up Data Streams
Defining Conversion Goals
Configuring Custom Reports
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• Creating a Google Analytics 4 Account

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• Setting up Data Streams

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• Defining Conversion Goals

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• Configuring Custom Reports

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Thank-you