Features & Benefits of Pardot Marketing Automation Tool | QRS

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PARDOT- MARKETING
AUTOMATION TOOL FEATURES
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Pardot is a marketing automation solution offered
by Salesforce. Pardot empowers marketing and
sales teams to generate healthy pipelines and
close more deals. Pardot acts as a central hub
for an enterprise to manage Lead generation,
Prospecting and campaigning. Its a B2B
marketing automation tool that automates Omni
channel processes and tasks for marketing. Enable
enterprises to track Prospects across all the
marketing channels.
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FEATURES AND BENEFITS OF PARDOT MARKETING
AUTOMATION TOOL
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LEAD GENERATION
Pardot is a feature-packed tool that comes with
built-in editors. Help enterprises to build
landing pages, custom forms and social content
by using drag-and-drop features. Track return on
investment of a campaign and also analyze the
performance of keywords. Lead scoring is an
important aspect of Lead generation.
Lead Scoring Every instance a Customer, Lead or
Prospect engages in any kind of activity on
websites or channels of enterprises, Pardot
tracks these activities. Pardot is used to
associate a score every time it tracks these
activities. The activity scoring is based on the
type of activities that needs to be tracked by
the business. Engagement Studio - Workflow One
of the popular features of Pardot is Lead
nurturing campaigns. It is useful and efficient
for connecting Prospects with offers and
content. Help the sales team to avoid wasting the
time of converting Prospects who are not
sales-ready. With the Pardot drag and drop
interface, the enterprise can able to set up
workflows with ease.
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EMAIL MARKETING
The marketing automation process is far better
than a simple email broadcast. With this
marketing automation, enterprises can design and
develop branded email content, test the email
content through A/B Testing, preview their
emails across multiple platforms and devices,
test their emails across high-end SPAM filters
and get advanced email reporting. Email Editor
Pardot comes with a tool to build emails quickly
with the visual editor. With out-of-the-box
templates, responsive, custom design capabilities
and with engagement studio, companies can able to
send Branded, Responsive emails with the right
content, at the right time. Advanced Reporting
Enterprises can see how Prospects are connecting
with the emails at every stage in the email
campaign. Click-through rates, Open rates are
some of the statistics that are available to
provide advanced reporting insights. Reporting
is also available to show how Prospects. Leads
and Customers are interacting with multiple
marketing channels.
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SALES AND MARKETING ALIGNMENT
Pardot can be integrated with any CRM Platform
including Salesforce, allowing sales and
marketing teams to work united and get more
conversions. Pardot being a Salesforce product
connects natively with Salesforce and has a
multitude of advantages when used with
Salesforce. It has an Activity-tracking feature
that comes with the Pardot automation tool, which
allows all the teams to see the activities of
Prospects 24 X 7. Artificial Intelligence Pardot
has an artificial intelligence functionality
that monitors data from both Pardot and
Salesforce and offers actionable insights on
customer engagement. The Lead scoring feature
utilizes machine learning to score and highlight
Leads based on conversion rates.
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PARDOT LIGHTNING APP FEATURES
Pardot lightning app displays all the Prospects,
visitors, contacts and Leads of a company into
one place, so companies can see where needs
additional involvement to improve the pipeline.
The Pardot lightning app displays campaign
functionality within the header of Pardot
marketing. What is Pardot Einstein? Pardot
Einstein is a combination of AI and Business
intelligence-driven features that help both
marketing and sales teams make data-driven
decisions. Pardot Einstein Behavior
Scoring Lead scoring is another feature of
Pardot Einstein, which helps to gather data of
Salesforce Lead object. The Lead scoring
analyzes historical information about fields on
the Lead and tracks the lead behaviour.
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BENEFITS OF SALESFORCE PARDOT INTEGRATION
Salespeople can reach the right Prospects early,
engage notifications, tracks behaviour insights
and send relevant emails based on the history of
Customer engagement and information. With
Salesforce Pardot integration, salespeople can
send responses actively to queries of Customers,
or even send messages on other products or
services, without creating any Customer
disinterest or any delay. Conclusion In this
digitalized world, most enterprises have to adopt
an intelligent platform for sales and
marketing. Pardot is a powerful and intelligent
marketing automation tool, which connects sales
and marketing teams, helps improve efficiency
and productivity and at the same time reduce
cost. Pardot is a Salesforce product and can be
used in conjunction with the Sales and Service
clouds thereby making it easy to integrate.
Seamlessly working on a single dataset reduces
errors and improves the revenue bottom line of
the enterprise.
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