What Is Link Building

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What is link building

• Links continue to remain one of the most
  important ranking factors used by Google and
  other search engines.
• Search engines discover new content through links
  and its also, in part, how they judge the
  quality of that content.
• Good links are like votes they are testimonials
  to how worthwhile the content is, and Google sees
  a healthy link profile as a good sign.
• On the other hand, over time Google has improved
  its ability to detect unnatural linking patterns.
• The search engine is far better at figuring out
  what kinds of links are and arent useful for
  users.
• This means old link strategies (like spamming
  comments, using PBNs, and posting in forums) no
  longer work (or as well as they once did).
• Link building is a term for how marketers and SEO
  professionals acquire links to their content.
• The hope is that those links lead more people to
  the content, and also help lead to higher search
  engine rankings.
• For links to help your SEO, those links should be
• Helpful.
• High quality.
• Natural.