history of adverstiment

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HISTORY OF ADVERTISEMENTS

• SAKSHI CHAUHAN
• 0211BMC048

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WHAT IS ADVERTISEMENT?
A piece of information in a newspaper, on
television, a picture on a wall, etc. that has
aims to sell a product or service to a target
audience.
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Why advertisements started?
The idea of advertising emerged when people
started to trade.
People advertised to make their products known by
larger group of people.
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In pre digital age, outdoor and print
advertisements were the only ways for businesses
to reach out to customers back then.
The first newspaper advertising appeared in
America in 1704.

Early in the nineteenth century, brands began
utilising billboards to promote their value
propositions.
Direct advertising, which involves contacting
potential customers personally, was often an
expensive option before the internet. Indirect
marketing aimed the customers without coming
across as overbearing. For instance, huge banners
and posters posted in front of shops

Sears was the first one who started their first
direct mail campaign in 1892, they were the first
corporation to place more emphasis on direct
advertising. The business published more than
8,000 postcards that generated 2000 new order and
encouraged other organizations to allocate more
advertising budgets.
The beginning (1700s to 1900)
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When radio and television were introduced,
advertising took on a completely new direction.
By the turn of the 20th century, more than 30 of
people used them. Since the customer and the
business were now in direct contact,
advertisements at this time began to feel more
individualised.
In 1922, radio advertising was introduced and
quickly became popular. In order to broadcast
commercials to radio listeners, advertisers began
paying radio stations.
TV commercials eventually replaced radio
advertisements, with the first one broadcasting
in 1941.
The first television ad, which lasted 10 seconds
and was viewed by 4,000 people in New York, was
produced by Bulova Watch Company.
This sparked the Golden Age of Advertising, where
organizations invested heavily in advertisements
to express their brand's uniqueness and engage
their target audience.
In the 1950s, brands started introducing
characters just for advertisements to resonate
with their audience. For example, Kellogg's
introduced cartoon mascot Tony the Tiger to
promote Frosted Flakes breakfast cereal. Many
brands started focusing more on increasing their
brand awareness with advertising instead of being
strictly focused on sales.
Even with the widespread popularity of TV and
radio, advertisers still leveraged offline
advertising with newspapers and billboards. And
then came the internet, which offered even more
ways to execute advertising strategies.
The golden age (1900s to 2000)
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Since the early 2000s, the internet has dominated
our daily life. As internet usage increased,
brands saw this as a chance to capitalise.
Instead of using conventional offline channels,
advertisers started concentrating more on digital
ads.
In order to attract direct clients to landing
pages on websites, advertisers produced the first
banner ad on the internet in 1994. Although
brands first encountered many difficulties.
Different ad styles were introduced as mobile
access to the internet increased. To grab
viewers' attention on the gadgets they love,
advertisers started generating mobile ads.
Online advertising (2000 to present)
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Mobile advertisements

• The first mobile ad was introduced to consumers
  in early 2000. Mobile ads are advertisements of a
  unique shape, size, and format exclusively
  tailored for mobile devices. These ads reached
  out to customers via short message service (SMS)
  and redirected them to the brand's website. This
  encouraged brands to come up with strategies that
  supported mobile marketing.

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Since the introduction of 3G, in-application
advertisements have received increasing attention
from advertisers. Through their mobile phones and
other electronic gadgets, consumers were able to
access the internet wirelessly thanks to 3G.
Instead of running generic campaigns, advertisers
began to create more customised commercials for
their consumers. Personalization improved how
well brands interact with their consumers.
Additionally, it motivated them to prioritise
client satisfaction and deliver a wonderful
customer experience.
Email advertising demonstrated its potential by
reaching millions of users all over the world as
early as the 1970s. Brands began interacting with
a global audience and spreading their message
abroad through emails.

In 2000, Google developed Google AdWords (now
Google Ads) which allows businesses to target ads
based on Google search history and user browsing
preferences. Google added search ads to further
engage audiences at the right place with
appropriate content types. Advertising motivated
many businesses to discover new markets with
promising returns.
Facebook penetrated the ad market with more than
2.2 billion users in 2008. Social media marketing
came into existence, motivating other social
destinations like Orkut and Twitter to adopt and
adapt.
Mobile phones, TVs, newspapers, and social media
have become a part of everyone's lives, as the
world turns more toward the instruments of the
digital era.
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Today, advertising can be found everywhere, from
over-the-top (OTT) platforms like Hotstar to
mobile games like Subway Surfer. In order to
communicate with their audience, brands are
continuously attempting to reach them on various
channels. Ironically, some websites like YouTube
now provide a premium version that allows viewers
to see videos without being interrupted by ads.
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Thank you