Relax Design - The Food Brand Workshop

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SEEDS
Helping small food and drink brands flourish
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FIRST IMPRESSIONS COUNT When budgets are limited
and any form of advertising or promotion is just
way out of reach, a brand and its packaging
design needs to work extra hard to get noticed.
Its not just about a nice logo and packaging
graphics, its about telling your story, both
visually and verbally, through impactful design,
a strong personality and language that
communicates what you stand for and why people
should care.
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HELPING YOU BRING YOUR VISION TO LIFE
As a brand and packaging design specialists we
know what it takes to make food and drink brands
stand out. In everything we do it always starts
with taking an objective view from the outside
in. But we also understand its your business so
we need to get under its skin to fully
understand what drives you, what youre offering,
how it stands up against the competition and why
your target audience should sit up and take
notice. Well be open and honest, working with
you and giving you guidance on how we think you
can make the most of what youve got to offer.
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OUR FOOD EXPERIENCE MAKES A DIFFERENCE We take
food seriously, its why you can trust us to help
you get the right result. Our global approach
gives us enormous insights into food trends and
our specialist photographers and stylists know
how to bring food products to life, we all work
together with you to make sure your brand gets
what it needs to succeed.
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BRAND CREATION
THE START OF YOUR JOURNEY Working together well
help to bring your idea to life. If you already
have a name great, if not well develop some
name options, create a meaningful brand
identity, define a clear tone of voice and
establish a personality that reflects what
youve got to offer.
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BRAND REFRESH

• ALWAYS LEARNING AND STAYING AHEAD.
• You got off to a great start but things may have
  started to slow, their maybe new competition on
  the block or food trends have moved on.
• Whatever the reason, well work with you to
  identify how we can drive your brand forward
  again. Together well establish a clear direction
  of travel, looking at whats changed and how we
  can help you address those challenges through
  insightful design.

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PACKAGING DESIGN
MAKING SURE YOU ARE ALWAYS SEEN. Well take a
step back and consider what the shopper sees,
after all its their opinion that matters.
Looking at how we can create impactful packaging
design that reflects what your brand offers and
deliver it in a way that gets you into the
shoppers basket.
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THANKS
If you need any further information or would like
to discuss a project then please give Paul Frost
a call on 0403 944437 or email him at
paul_at_relaxdesign.com.au