best digital marketing institute in delhi

1
Searc Th Engine Optimization
Presented by- SkillCircle
01
2
Presentation Overview

1. Search Engine Basics
2. Working of Search Engine
3. Search Engine Result Page
4. What is SEO?
5. Need of SEO
6. How to Conduct Keyword Research
7. Page Ranking
8. How page Ranking Done
9. Advantages
10. Conclusion

02
3
Search Engine Basics
Search engines are online tools that help users
find information on the internet. They use
complex algorithms to crawl and index websites,
and provide relevant search results based on the
user's query and search history. Some popular
search engines include Google, Bing, Yahoo!,
DuckDuckGo, and Baidu.
03
4
Working of Search Engine
Search engines use algorithms to crawl and index
web pages, analyze user queries, and provide
relevant results based on relevance and
popularity.
Presented by- SkillCircle
04
5
Search Engine Result Page
05
6
What is SEO ?
SEO stands for Search Engine Optimization, the
practice of optimizing web content to improve
visibility on search engines, drive organic
traffic, and increase the quantity and quality
of leads and conversions.
Presented by-
SkillCircle
06
7
Need of SEO
SEO (Search Engine Optimization) is important
because it helps websites rank higher in search
engine results pages, leading to increased
visibility, traffic, and potential customers.
Presented by- SkillCircle
07
8
How to Conduct Keyword Research

1. Brainstorming
2. Surveying Customers
3. Applying Data from KW Research Tools
4. Term Selection
5. Performance Testing and Analytics

08
Presented by- SkillCircle
9
Page Ranking
Page ranking refers to the position of a webpage
on a search engine results page, determined by
various factors such as relevance, authority, and
user engagement, among others.
Presented by- SkillCircle
09
10
How page Ranking Done ?

• Page ranking is done by search engines using
  algorithms that analyze various factors such as
  keywords, backlinks, user behavior, and more to
  determine the relevance and authority of a
  webpage in relation to a search query.

Presented by- SkillCircle
11
Key Concepts
Key concepts refer to the fundamental ideas or
principles that form the basis of a particular
field of study or topic, and help to provide a
framework for understanding and analyzing it.
Presented by- SkillCircle
12
Advantage Of SEO

1. Increased Visibility and Brand Awareness
2. Higher Quality Traffic
3. Cost-Effective
4. Long-Term Results
5. Improved User Experience

Presented by- SkillCircle
13
Conclusion
SEO is a critical component of any successful
digital marketing strategy. By improving the
visibility and ranking of your website or web
page in search engine results pages (SERPs), you
can attract more organic traffic, generate leads
and sales, and improve brand recognition. By
understanding the fundamentals of SEO, including
how search engines work and the key strategies
and techniques used in optimization, you can
create a strong SEO strategy that can help your
business succeed online.
14
Contact us
www.skillcircle.in skillcircle8129_at_gmail.com 91
9899140180 367 Kohat Enclave Metro Station Gate
no-3 Pitampura New Delhi-110034
15
THANK YOU