Effective Ways to Promote Your Healthcare Product with Digital Marketing

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Effective Ways to Promote Your Healthcare Product
with Digital Marketing
Selling health-related products has become
commonplace for dentists, dermatologists,
cosmetic surgeons, and even family medicine
practitioners. Although many healthcare practices
that sell products have mastered the art of
in-office promotions, few have had success at
marketing products online. If you are interested
in marketing products online, you may not know
that you can drive more sales by engaging in
online marketing tactics. In this article, we
will share some of the most effective digital
marketing tactics and tips. These are the tactics
that your healthcare practice should consider if
you want to promote and sell more health- related
products online. Well also provide rationales
for why these healthcare marketing ideas are most
effective at driving sales. For those readers who
want to know how to promote health products,
lets dive in with the four most effective
marketing strategies for selling your
health-related products online. Selling health
products using marketing emails to current
patients Too many healthcare practices focus
exclusively on attracting new patients. But what
about your current patients? You want to keep
them, right? Thats why you should include them
in your marketing mix. Marketing to current
patients is valuable because you want to increase
the likelihood of having them return and spread
the good word about your practice. To keep
current patients returning, you must stay in
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contact with them. And the simplest, most
cost-effective way of doing that is with email
marketing. Email marketing is a proven digital
marketing strategy for getting your patients to
make first, second, and third product purchases.
According to recent surveys, some 97 percent of
email users check their inboxes every day. This
means there is ample opportunity to get your
sales messages in front of your patients.
Flyers, display signage, printed newsletters, and
other in-office promotions will always be
important for selling health-related products.
But, if you really want to reach people beyond
those who visit your office, you must branch out
by using proven digital marketing. Email
marketing is simple enough that you can literally
start today. Youll quickly see the positive
effects they have on your product
sales. Purchase health product
advertisements Another form of digital marketing
is paid search advertising. This is a type of
digital marketing in which you purchase health
product advertisements from search engines like
Google, Yahoo, and Bing. The most popular of
these paid search advertising platforms is Google
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AdWords. Google receives nearly 82 percent of all
mobile search engine traffic and 73 percent of
all desktop traffic, according to Blue
Corona. You should consider paid search
advertising to promote your health- related
products for several reasons. It gives your
practice an equal opportunity to rank for highly
competitive keywords. Unlike organic rankings,
which consider website factors such as site
traffic and mobile friendliness, paid search
advertising always awards the top spot to the
highest bidder. Another reason is that this form
of digital marketing helps you bypass the waiting
period that often accompanies achieving high
organic rankings. Paid search ultimately means
that you benefit from instant visibility. And
higher visibility means your product will get
more clicks, your healthcare website will get
more traffic, and your product sales will likely
increase. The third reason to consider paid
search health product advertisements in your
marketing mix is that it allows for precision
audience targeting. This ultimately helps you
reach your ideal patients. With Google AdWords,
for example, you can target demographics
according to gender, age, and household income.
You can also exclude certain demographics if you
know that those audiences would not be interested
in a particular health product. Publish
product-centric blog posts Another proven
digital marketing tactic for selling health
products online is blogging. Blogging is proven
to boost your organic search rankings and
increase your healthcare website traffic over
time. Search engines like Google routinely crawl
websites looking for new content. So, when you
publish blog posts about your health products,
search engines assume that your practice is an
authority on those products. The search engines
feel confident in sending searchers to your site.
According to HubSpot, small businesses that blog
get 126 percent more lead growth than small
businesses that do not blog.
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Whats more, using blogs as part of your online
marketing strategy can help position your
healthcare practice as the go-to place for
certain health-related products in your area.
Blogs also allow you to go into greater detail
about your products. You can provide more details
than you might include on a product page located
elsewhere on your healthcare website. In
addition, blog posts let you offer different
perspectives on products by including product
reviews and comparisons. Marketing products
online using social media platforms Consider
using social media for marketing products online.
Social media is an ideal digital marketing
platform for physicians and other healthcare
practitioners. The main reason is that social
media is widely used and regularly accessed by
healthcare consumers. Statistics bear this
out. According to Pew Research Center, 81 percent
of American adults use YouTube, 69 percent use
Facebook, and 40 percent use Instagram. Of those,
54 percent of YouTube users, 70 percent of
Facebook users, and 59 percent of Instagram users
access those sites at least once each day.
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Another great reason why it pays to use social
media for marketing products online is that
people are curious about the products that
healthcare providers and practices want to share
and sell. It helps that, according to one recent
survey, 60 percent of social media users trust
their doctors posts over those from other
sources. If you want people to see your product
posts, consider investing in sponsored content.
This is similar to paid search advertising.
Sponsored content lets you target highly specific
audiences with precision. Facebook, for example,
lets you specify your most desirable demographics
such as gender, age, and location as well as user
interests and behaviors. If you want to know
more about how to promote health products and how
to sell health products online, look to the
healthcare practice marketing specialists at
Practice Builders. To learn more, visit
practicebuilders.com or call 855.898.2710.