Ds Core Launch 2023 Power show

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DS Core Launch 2023Daniel SousaIsabelaNathalia
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Launch DS Core Experience CustomerBrazilTake
advantage of the launch of DsCore to provide an
unforgettable experience for KOLS and VIP
customers.
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Agenda

• Marketing Plan
• Market Data Installed Base / New User
• Training Sales Force / Pillars Support /
  Service
• Public Relations
• Beta Tester

Pre Launch Preparation
Launch Marketing

• Shareable Contet on lline Off Line
• Kols / Press 80 Person Event
• Hot Site Midia Digital
• MGM Sales Incentive
• Event ABOD Digital Denstistry Association

Launch September 07
Pos Launch Conversion Cross selling

• Shareable Contet on lline Off Line
• Kols / Press 80 Person Event
• Hot Site
• Midia Digital
• MGM Sales Incentive

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Timeline
June Sales Force Training
August Sales Training Hands On Pricing
October Launch Isntalled Base
July Sales Force Training Service Training
September Launch ABOD Congres
May Launch Plan 12/05 Beta Teste 18/05
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Timeline / Calendar
Launch
Launch
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Marketing Plan

• Installed Base Rating
• Value Proposition
• Training Sales / Service
• Pricing
• Focus Group beta tester
• Hot Site
• Shareable Content
• MGM
• Digital Influencer
• Press

• Pre Launch Kols, VIP and Press 80 (20/07)
• Clinical Education Plan 6 Trainings 2023
• Sales Incentive signed contract
• Digital Marketing
• Omnichanel
• Cross Selling
• Event Launch Installed Base 07/Oct

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Dental Market versus Installed Base

• Dental Market
• 380.000 Dentists
• 25.000 Dental technician
• 300 Universities
• 4.500 Radio Center

• Instaled Base

DS Share of 11, USD 1 bi market
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Training Sales RepServicePillars Support
Why DS Core? What is DS Core?
May local trainer
July Bensheim Trainer
June - Virtual Trainer
July - Presencial Trainer
July - Virtual Trainer Local
August - Virtual Trainer Local
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Beta Tester MayCarlos CordeiroDaniela
AggioSergio Meiga4567
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Public relations third party

• Magazines / Periodicos/Sites

• Digital Influencer

• Dentistry Associations

• Apdesp
• Apcd
• Abod
• Sbeo
• Abross

• Implant News
• Clinica
• Exame
• Olhar Digital
• Uol Tecnologia
• Profissionais de TI
• Olhar Digital
• Canaltech
• IDG Now
• Info

• Infowester
• TechTudo
• Tecmundo
• UOL Tecnologia
• Gizmodo Brasil
•  

• Andrea Aiori

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MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE
Action May Jun Jul Aug Sep Oct Nov Dec
  Q2 Q2 Q3 Q3 Q3 Q4 Q4 Q4
DS Core Pre Launch SAP SAP SAP Internal Preparation Internal Preparation LAUNCH    
INSTALLED BASE SEGM SEGMENTATION 6.700 SEGMENTATION 6.700            
MARKET DATA 700K DENTISTS 700K DENTISTS            
BETA TESTER 8 DENTISTS 8 DENTISTS            
SHAREBLE CONTENT   PPT, MIDIA            
TRAINING SALES REPS   LOCAL VIRTUAL            
TRAINING SERVICE   ON LINE BENS            
KOLS EVENT     20 JULY          
HOT SITE     20 JULY          
SOCIAL MIDIA         CONTRACT CLOSED AFTER TRIAL CONTRACT CLOSED AFTER TRIAL CONTRACT CLOSED AFTER TRIAL CONTRACT CLOSED AFTER TRIAL
SALES INCENTIVE                
MGM         ACTIVE CALL TO CLOSE CONTRACTS ACTIVE CALL TO CLOSE CONTRACTS ACTIVE CALL TO CLOSE CONTRACTS ACTIVE CALL TO CLOSE CONTRACTS
WEBINAIR DWC     BETA TESTER BETA TESTER BETA TESTER BETA TESTER BETA TESTER BETA TESTER
ODONTOLOGIA INTERATIVA         MENTORS   MENTORS  
STARDOCTOR                
DIGITAL INFLUENCER     20 PERSON 20 PERSON 20 PERSON 20 PERSON 20 PERSON 20 PERSON
UP2TWENT     SWEN   DAVID   JHONNY  
OPENCHAT     ANDRE IORI          
ATIVÇÃO BASE           GIFT EVENT INFOS
EVENTO BASE TOTAL           SÃO PAULO RIO JANEIRO BH
HANDS ON         DENTAL ACDE DENTAL ACDE DENTAL ACDE DENTAL ACDE
REMARKETING         EMAIL EMAIL EMAIL EMAIL
INCENTIVO COMERCIAL           MONTLY MONTLY MONTLY
GOOGLE AD     INBOUND INBOUND INBOUND INBOUND INBOUND INBOUND
MIDIA INVESTMENT     IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU
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MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE MARKETING PLAN CE  
Action May Jun Jul Aug Sep Oct Nov Dec TOTAL
  Q2 Q2 Q3 Q3 Q3 Q4 Q4 Q4  
DS Core Pre Launch SAP SAP SAP Internal Preparation Internal Preparation LAUNCH      
TRAINING SALES REPS   40             40
TRAINING SERVICE   15             15
KOLS EVENT     80           80
HOT SITE     15.000 15.000 15.000 15.000 15.000 15.000 90000
SOCIAL MIDIA         20000 20000 20000 20000 80000
MGM         150 150 150 150 600
WEBINAIR DWC     120 120 120 120 120 120 720
ODONTOLOGIA INTERATIVA         150   150   300
STARDOCTOR         60000       60000
DIGITAL INFLUENCER     20 20 20 20 20 20 120
UP2TWENT     6000   6000   6000   18000
OPENCHAT     300           300
ATIVÇÃO BASE           7000 7000 7000 7000
EVENTO BASE TOTAL           100 1000 1000 2100
HANDS ON         15 15 15 15 60
REMARKETING         7000 7000 7000 7000 28000
INCENTIVO COMERCIAL           5 5 5 15
GOOGLE AD     INBOUND INBOUND INBOUND INBOUND INBOUND INBOUND 0
MIDIA INVESTMENT     IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU IG,FACE,YOU 0

• Results
• 4500 Installed Base Trial 2023
• 276000 Dentistas Prospects Contacted
• 780 atendes convertion events
• 20 events presential and virtual

• Results
• 100 - Base will be impacted 7K
• 100 - Sales Reps will be trained twice 40
• 100 - Astec Attendance trained 15
• 80 Kols 100 trial
• 8 Beta Tester

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Speaker Inteligencia ArtificialRonaldo Lemos
Palestrante Tecnologia e inovação DMT Palestras
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External Speakers
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RESULTS MARKETING PLAN15 prospecting events20
conversion events3 launch events100 sales
force trained (2)100 kols onboard100 customer
base impacted100 astec trained3 month trial of
aproach 8beta tester 276000 dentists impacted
by communicationgoogle search domainHotsite
live8 published clinical cases
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Investiment Bensheim
INVESTIMENT INVESTIMENT
EVENTS R 120.000,00
TRAINING R 15.000,00
DIGITAL R 136.000,00
SALES INCENTIVE R 15.000,00
DIGITAL INFLUENCER R 17.000,00
Total R 303.000,00
Total Euro 45.000,00
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Daniel SousaMarketing Director Latam