Internal Link Strategies

1
Internal Link Strategies

• An internal link is any link from one page on
  your website to another page on your website.
  Both your users and search engines use links to
  find content on your website. Your users use
  links to navigate through your site and to find
  the content they want to find.

2
Why Internal Links are important for Seo

• 1. Internal links build your pages authority.
• 2. Internal linking makes people stay longer on
  your site.
• 3. Internal links work to create a good site
  architecture.

3
Types of links

• Navigational links-Navigational links are used
  to help users navigate through your website
  pages. They are site-wide links that define what
  kind of structure your site has.
• Contextual Links-Contextual links are your
  content links pointing to related articles and
  topics. Thanks to contextual links, your pages
  get better linked internally, so users want to
  read more and stay longer on your site. Thanks to
  that, you reduce the bounce rate and increase
  user engagement.

4
Types of links

• No follow Internal Links-It is quite common to
  have the nofollow attribute to disguise an
  unnatural link to an external domain. The same
  way some people use nofollow on internal links.
  For example, nofollow tags are added on comments
  to avoid user-generated content with spammy links
  that might disrupt the site authority.
• Do follow Links-Dofollow links are those that
  allow Google and other search engines to point
  back to your website or blog. So, every time you
  insert a dofollow link on your site, it can point
  back to you, which strengthens your authority by
  showing search engines what other sites, blogs,
  and posts are linking to you.
• Help Links-This is a good place for contextual
  links that lead to context-specific resources
  with useful information related to the topic of
  the source page.

5
Some Important Internal Link
Strategies

• 1. Keep a shallow website structure.
• 2. Make sure all the important pages are linked.
• 3. Keep the number of links per page reasonable.
• 4. Make sure image links have alt attributes.
• 5. Place contextual links within the main
  content.
• 6. Target Low volume Keywords with Internal
  Links

6
Keep a shallow website structure

• It is considered a good practice when each page
  can be reached within three clicks of the
  homepage. Nowadays, users are very demanding when
  it comes to the speed of websites, including page
  load time and the time required to complete
  certain actions. Why should one bother to get
  through tens of unnecessary links if there are
  plenty of similar websites out there with
  well-organized and efficient internal pages?
  Thus, it is crucial to reduce the number of
  clicks it takes to get to important landing pages
  and to maintain a shallow website structure

7
 Make sure all the important pages are linked

• These days, search engines rely on both sitemaps
  and links to discover web pages. It means that
  even unlinked pages (otherwise known as orphan
  pages)  can be found by the search engines as
  these pages are listed in the sitemap. But it's
  impossible to find an orphan page through the
  website's navigation. Such pages virtually don't
  exist for the users. It's a good idea to get rid
  of orphan pages by creating internal links to
  them from other pages.

8
Keep the number of links per page reasonable

• The more links, internal or external, are found
  on a page, the less link juice each link sends to
  the page it points to. Moreover, unless the
  content is well-structured, it may be boring for
  your visitors to scroll down an endless list of
  resources. Thus, if you want to send more
  'ranking power' to pages you link to, reduce the
  number of outgoing links. 

9
Make sure image links have alt attributes

• The alt attribute of image links acts like anchor
  text for text links so it's another opportunity
  to send a ranking signal to search engines,
  increasing authority while you're at it.

10
Place contextual links within the main content

• The links placed within the page's content have a
  higher SEO value than the ones in the header,
  footer, or sidebar. The latter has more to do
  with navigation, and it looks like Google treats
  those as non-editorial links. Link in the main
  content, on the other hand, adds new information
  and value to the text. Furthermore, the text and
  keywords surrounding content links also matter
  for the ranking of the target page.

11
Target low-volume keywords with internal links

• Instead of targeting a few high-search-volume
  keywords, you may prefer to hunt for many
  long-tail, low-search-volume keywords. In most
  cases, they belong to the bottom level of a
  website, e.g., individual blog posts or product
  listings.