GOOGLE ALGORITHMS

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GOOGLE ALGORITHMS
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What do you mean by Google Algorithms?
Google Algorithms are the sets of rules that are
used by google to rank websites in search
results. Googles complex system collects data
from pages and tries to understand what users are
looking for and rank pages according to relevance
and quality. With the help of these algorithms
google can provide best experience to its users.
Because of these google algorithms, the websites
have also started to update themselves from time
to time in order to rank in google which will
increase traffic on their on their websites.
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GOOGLE PANDA

• Google panda is an Algorithm update.
• Launched on February 23, 2011
• Incorporated in Google's core algorithm in the
  year 2015.
• The panda update focused by and large on site
  content.
• Panda algorithm works as a quality filter for
  websites.
• Websites of lesser quality are filtered out and
  devalued.

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GOOGLE HUMMINGBIRD

• Google Hummingbird is an Algorithm update.
• This update was put into place in August 2013.
• Update was announced on September 26, 2013.
• The Hummingbird update has been described as the
  biggest change to the algorithm since 2001.
• Web developers and writers are encouraged to use
  natural language while writting in their website
  rather than using forced keywords.

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GOOGLE PIGEON

• Google Pigeon is an Algorithm update.
• Initial Release date AUGUST 20, 2013
• Launched on July 24, 2014.
• The goal of the update was to boost the quality
  of local searches to deliver more relevant,
  accurate results to users.
• It was engineered to tie the local search
  algorithm to web algorithm.
• It was created to improve the local searches in
  google.

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GOOGLE PENGUIN

• Google Penguin is an Algorithm update.
• Launched in the year 2012.
• Its main aim is to remove sites from the search
  results that have been trying to gain google by
  buying or otherwise "unnaturally acquiring"
  links to their website.
• This update was intended to reduce spamming
  practices.
• The final Penguin algorithm update Google
  Penguin 4.0 was launched on September 23, 2016.

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Google Helpful Content Update

• Google Helpful Content Update is an Algorithm
  update.
• Launched on August,2022
• This update asks website to avoid creating
  content for search engine.
• The main aim of this update is to see wether the
  websites are creating relevant and useful content
  for their users and people.
• This updates focuses that the users of google get
  relevant, useful and authentic information and
  solution for their queries.

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Google Passage Update

• Google Passage is referred as passage indexing.
• Google passage ranking is an algorithm ranking
  change.
• Google announced passage indexing in October
  2020.
• This update went live on Wednesday, February 10,
  2021.
• In other words, Google is tweaking its own search
  enginealgorithm to better answer search queries
  for its users.

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Google RankBrain Algorithm

• Google Rankbrain is an Algorithm update.
• This update was used by Google in the early
  period of 2015.
• This update was announced by google on 26 October
  2015.
• This update helps Google to process search
  results and provide more relevant search results
  for users.
• RankBrain update is labelled as a
  machine-learning artificial intelligence for
  Google.

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THANK YOU