Public Relation

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Public relation

• By Priyansh Saraik(75027)

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Public relation

• Public relations (PR) refer to the variety of
  activities conducted by a company to promote and
  protect the image of the company, its products
  and policies in the eyes of the public.
  Thus it aims to manage public opinion of the
  organization. Public relations encompasses a
  broad range of activities. The major areas are
  discussed below, with particular attention given
  to those used most frequently in brand
  communication campaigns.

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What is public relation?

• Public relations is a strategic communication
  process that builds mutually beneficials
  relationship between organizations and their
  public.

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Function of public relations

• 1. Public relations work towards projecting a
  positive image of the company or business to the
  public and press.
• 2. Product publicity By creating events for
  publicity of the products or services the public
  relations team generates attention for the
  product or the service.
• 3. Effective Communication Public relations help
  create and promote the way of working of the
  organization. This is facilitated by the internal
  and external communication
• 4. Developing Content One of the primary
  functions of public relations is to develop
  content for the business in the form of
  newsletters, blogs and speeches.

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Objective of public relation

• It works towards promoting smooth functioning of
  the business and achievement of the objectives of
  the organisation. It helps in building a corporate
  image and creating a favourable impression and
  credibility of the products and services offered
  by the company or business in the eyes of the
  public. It helps generate buzz regarding the launc
  h of new products and maintains that interest and
  curiosity among the public till the product is
  launched. It acts towards promoting the products a
  nd services, similar to the lines of advertising
  and thus helps business in selling of its
  products and services.

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Marketing vs public relations

• Marketing
• Targets the customer as their audience.
• Aims to create a strategy targeted to consumers
• Uses promotions and paid branding to increase
  return on investment.
• Focuses on returning direct sales through
  promotion and/or advertising.

• Public relation
• Targets maintaining the relationship with
  customers
• Aims to maintain and improve public image.
• Largely uses free media and exposure.
• Focuses on gaining positive media coverage.

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Tools of public relation

• 1. Press Releases
• The press release is the basic building block of
  a publicity programme concerned with story
  placement. This is where the important
  information about the product or services is
  summarized in a way that will catch the medias
  attention
• 2. Fact Sheets A press release should be written
  so it can be used without any editing. That means
  all the relevant information must be included.
  There may be additional important information
  that doesnt really fit into the press release.
  Thats where the fact sheet comes in. Fact sheets
  include more detailed information on the product,
  its origins, and its particular features.

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• 3. Video News Releases
• The video news release is the video equivalent of
  a press release. Prepared for use by television
  stations, the typical video news release runs
  about 90 seconds and can be used to highlight
  some important features of the product. These are
  called infomercials.
• 4-Employee/Member Relation Programme
• An organizations employees are an extremely
  important internal public. Corporate public
  relations people often spend a great deal of time
  in developing employee communication programmes,
  including regular newsletter, informational
  bulletin boards and internet postings. In service
  organizations these kinds of activities can be
  used to support brand communication efforts

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Introduction to ethical issue in public relation
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What is ethics?

• Ethics is moral principles that govern a persons
  or an organizations behaviour.
• It involves systematizing, defending, and
  recommending concepts of right and wrong
  behaviour.

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Ethics of public relation

• 1. Honesty
• This means providing accurate and truthful
  information. When communicating with the public
  on behalf of a company or organization, it's
  crucial that public relations professionals are
  honest.
• 2. Advocacy
• Since a public relations professional works as an
  advocate for the public, it is important to
  provide the public with pertinent information so
  that people can make informed decisions. For
  instance, when presenting information to the
  public, it's important to provide views from
  different sides and/or people, as well as all of
  the relevant facts.

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• 3. Expertise
• This means doing research and using critical
  thinking in order to maintain credibility as an
  expert and a trusting relationship between the
  company and the public. In order to communicate
  accurate information, public relations
  professionals must do their homework.
• 4. Independence
• This simply means that public relations
  professionals take responsibility for their own
  actions when representing a company or
  organization. After all, accountability is
  essential to ethics.

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The general allegations on pr are

• Manipulation of facts figure and presenting
  distorted reality.
• Hiding the information from the public.
• Pseudo events/ Media events.
• Promoting propaganda of the organization.
• When it do for the rivals, then shows approach
  and loyalty.

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• In current social scenario, most of the people
  believe that PR professionals are substitute of
  propagandists who smartly manipulate the people's
  mind.
• In a survey, approx. 70 of general public in
  America does not trust PR industry and
  paradoxically 2/3 journalists do not believe in
  this profession.

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THANK YOU