Why Your Company Needs Video Marketing Services in 2023

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Why You Need Video Marketing Services In 2023

• https//goodmanlantern.com/

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With so much competition in the marketplace now,
companies of all sizes recognise the importance
of having an effective video marketing strategy.
From YouTube and Facebook to traditional
broadcast media outlets, video marketing services
have become integral to organic search engine
optimisation and paid advertising campaigns.
Knowing which platforms and channels to use for
web-based video ads and how to tune content for
maximum engagement is becoming a core part of
increasing brand awareness.
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As marketing trends evolve and digital strategies
become more sophisticated, video is quickly
becoming essential. A staggering majority (79)
of marketers who had previously not been using
video are now planning to incorporate it into
their strategy by the end of 2022, according to
Hubspot. Almost all (99) marketers who already
had established video initiatives are planning to
grow their usage in the same timeline.
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But, developing and executing such a strategy can
be complicated. Many marketers still need to
familiarise themselves with the nuances of
creating campaigns that successfully reach their
desired audiences. Understanding what you already
know about video marketing is as important as
identifying areas where additional knowledge
might be beneficial.
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Professionals recognise this medium as an
invaluable component for success. They are ready
to invest time and effort into making it a key
part of their repertoire. This article details
the latest trends and statistics of video
marketing. It also talks about the benefits of
using a B2B video marketing agency to garner
growth and success in the new year.
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The Benefits of Commercial Video Marketing
Services

• With audiences actively spending more than two
  entire workdays a week consuming online videos,
  video marketing is rapidly becoming an essential
  piece of the puzzle for businesses looking to
  acquire and retain customers.
• No longer can brands afford to ignore this
  valuable digital channel. When creating user
  engagement, video content is swiftly becoming the
  preferred format.

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Whether streaming tutorials and vloggers, product
reviews and webinars, or short films and
testimonials, video marketing presents savvy
brands with a plethora of opportunities to reach
potential clients in an authentic and engaging
way. As a branded video production company,
Goodman Lantern understands how to reach more
prospects. It seals more deals for your business
with video content. Lets take a closer look at
how video marketing helps companies gain an
advantage over the competition and how video
marketing services can get you there.
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Education

• While video is a specific media and content
  format, there is a wide range of video types that
  suit and serve a variety of purposes. From
  educating customers to upskilling your workforce,
  you can use video to your advantage at every
  level of your business.
• Incorporating video intosupport can provide
  customers with a much more thorough and
  personalised experience. Onboarding videos help
  customers quickly become familiar with the
  company and its products and services, while
  knowledge-based videos allow them to find
  specific answers relevant to their situation.

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Meet the team videos also provide a direct avenue
for customers toconnect with the people behind
the scenes. Support video calls let companies
offer on-demand, real-time support or scheduled,
recorded sessions. At the same time, customer
stories showcase their views and experiences with
the product or service.By leveraging these
different videos, companies can create a truly
engaging and meaningful customer support
experience.
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Social Shares

• The prevalence of video in social media has
  become undeniable in recent years. Platforms like
  YouTube and TikTok have long been associated with
  video content. But bigger players like Instagram
  and Facebook are now also focusing on this type
  of content. Video content helps improve
  engagement, reach and impactultimately driving
  more sales or conversions for businesses or
  organisations.

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Popular trends like live streaming and virtual
events allow companies to create a competitive
edge in the digital space. It happens by
connecting more deeply with a wider
audience.Videos are also extremely easy to
share and have more chance of going viral,
helping reach more prospects worldwide. With this
increased potential for social shares come an
increased chance of conversion rates. Its a
win-win for everyone!.
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Engagement and Entertainment

• Videos have the power to captivate the attention
  of viewers while simultaneously teaching them
  something useful. Video is one of the best tools
  to spark engagement and connection with audience
  members, as well as encourage brand loyalty.
• Studies show that adding video content to
  marketing plans can significantly increase
  qualified leads and conversions. This tool is
  highly efficient in creating stronger
  relationships with existing customers. However,
  it can also reach new audiences through actively
  seeking out related users on social media
  channels.

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Looking out for jargon and complicated language
is one of the key roles of a professional editor
or proofreader. Using correct grammar and
punctuation when writing instructive articles
will more accurately reflect your expertise while
providing clear guidance for readers.Having a
fresh set of eyes to proof your work is essential
to provide your readers with the best knowledge
on a particular topic. Not only does a second
review guarantee more accurate results, but it
will also help build credibility for yourself or
your organisation. When people know that you are
taking the extra steps to make sure information
is correct, it adds value to whatever you are
conveying. This builds brand messaging and
trustworthiness along the way.
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With increasing interest in engaging video
formats such as live streams, time-lapses,
series, and short clips, companies are bound to
attract more attention. They will gain a larger
following by using this method of communication.
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SEO Improvement with Video Marketing Services

• Video is becoming an increasingly popular tool
  for website owners looking to improve their
  search engine visibility. Recent studies found
  that 31 of marketers create videos to achieve
  this goal.

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By adding video content to their website, site
owners can expect a significant boost in search
engine rankings. Thats because page quality and
time spent on page increases. This strategy is
quickly gaining traction and offers webmasters a
great way to improve SEO efforts with minimal
effort and cost investment.Video production is
no longer the tedious, expensive task it used to
be. With todays technological advances, anyone
can now shoot high-quality videos. By merely
picking up your smartphone, you can access 4K
video capabilities that some would have deemed
impossible not too long ago.
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However, despite this newfound ease and
accessibility, there are still strategic
components to video production. You need to think
about the type of camera youre using and the
right software for editing. You must create a
script, find the right visual narrative, and go
through the entire post-production process to
create a decent video. And thats only the start.
Thats where professional video marketing
services come in. With dedicated, experienced
video producers and an effective marketing team,
your company can gain expertly crafted videos
tailored to specific audience members without
wasting time or resources.
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Goodman Lantern is a B2B video marketing agency
offering high-quality video marketing production
services. We have a wide range of video creation
expertise but specialise in motion graphics. With
a fun, energetic, and dynamic team on call, your
marketing strategy for 2023 can kickstart a new
visual chapter of success. Learn more about our
video marketing services now.
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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/