Facebook Ads Simplified for Dental Practices

1
Facebook Ads Simplified for Dental Practices
Is your dental practice on Facebook? No? Then you
are probably leaving revenue on the table! You
must be thinking, why are we discussing Facebook,
a social media platform that has been out for
quite some time. Why Facebook? With more than
2.5 billion monthly users, Facebook is the
largest social media channel in the world.
Facebook is designed to do things you would not
have dreamed of 10 years ago. Right from hosting
a 360-degree video to selling services via a
chatbot, Facebook has taken marketing to a whole
new level.
Simply put, small dental practices cant afford
not to be on Facebook. It is the ultimate
stomping ground for dental practice marketers
looking to engage with their target audience.
Facebook ads, with micro-targeting features, make
the platform even more lucrative for dental
practice marketers. Facebook Ads allows you to
get the message out in front of your target
audience most effectively and attractively.
Though finding success with Facebook Ads snt
tough, it takes a little time and effort to
attract prospects and drive more leads and
revenue. In this weeks blog, social media
experts at Practice Builders share their insights
on leveraging Facebook Ads for growing your
dental practice. Read on!
2
Related read How to grow a dental practice with
social media? Facebook Ads Tips for Dental
Marketers Whether you are creating your first or
fifteenth Facebook Ad, use the following best
practices to make sure the ads are effective and
successful 1. Set clear goals Make sure your
long- and short-term dental marketing goals are
clear. Facebook offers various ad types to help
you reach out to your target audience and meet
your business goals. The various ad types include
dynamic collection ads, image ads, video ads,
slideshow ads, video poll ads, etc. These ads can
help you build and strengthen brand awareness,
increase patient engagement and drive revenue.
3

• Assess your competitors To ensure the success of
  your ad campaign on Facebook, first assess your
  competitors. Learn which type of ads they prefer,
  which ones work and which dont. Pay attention to
  the type of content that your competitors
  patients are engaging with. Take note of the tone
  of voice that inspires engagement you can
  determine engagement by looking at likes and
  comments. Assessing competitors activities and
  taking note of their high-engagement ads will
  help plan your own campaign.
• Determine your budget Decide how much money you
  plan to invest in your ad campaign. If youre
  creating ads through Facebook Ads Manager, you
  can choose your daily ad spend. Depending on the
  price, Facebook will display your ad to a
  specific number of people. We would advise you to
  start small until you learn to optimize your ads
  and ensure that they reach your target audience.
• Related read 6 Killer Social Media Post Ideas
  for Dental Practices
• Choose your target audience The key to creating
  a successful dental practice Facebook ad campaign
  is showing it to the right people. Facebook
  charges you per click and per impression. This
  means you have to be strategic about finding your
  target audience. Make sure the people seeing your
  dental practice ads are the ones who are likely
  going to recommend your services. You can learn a
  lot about your target audience by looking at your
  existing patients.

4

1. Choose high-quality graphics Facebook is
   essentially a visual medium. High-quality images
   will go a long way in attracting peoples
   attention and creating confidence in your brand.
   Consider using solid color backdrops in your
   product images, and dont get too creative. Let
   the product or service dominate in the photo.
   Also, make sure your pictures fit with your
   brands personality. Always preview your Facebook
   ad to make sure the pictures or graphics look
   great on all platforms before you hit publish.
2. Write compelling copy The quality of your
   content can make or break your ad campaign.
   Well-drafted captions will make your dental
   practice look professional and convince potential
   patients to pay attention to your ad. When
   writing an ad description, make sure to write a
   clear call to action (CTA). People reading your
   ad should understand what you want them to do
   next. Use a CTA that creates urgency and
   encourages people to schedule the appointment as
   soon as possible. Reassure them that visiting
   your dental practice is the best option and that
   your service quality is unmatched.

5
7. Optimize your Facebook ads The longer the ad
runs, the more you will know about your target
audience. Enhance your ad campaign to ensure your
ads reach their highest potential. If you do not
see the conversion rates you were hoping for,
modify your ad copy or redefine your target
audience. If your Facebook ads are getting clicks
but no appointments, try to figure out why. Are
prospects being thrown off by your prices? Is
there an issue with your staffs attitude? Are
your ads misleading or overpromising? Is your
website mobile-friendly, to access from a
smartphone? Related read 5 Social Media
Marketing Mistakes That Can Sabotage Your Dental
Practice Conclusion Facebook ads are a lucrative
way for dental practices to achieve their
marketing and revenue goals. We hope that these
tips will help you get started and accomplish
your business goals. Remember, even if you dont
succeed initially, dont give up. As long as you
understand your target audience, these tips will
help you reach them, and your bottom line will
improve in no time. The importance of Facebook
as an advertising channel is undeniable. So,
embrace this powerful tool to build a long-term
relationship with your target audience and
improve your brand image. Reach out to us if you
need some tips or get stuck somewhere. Our
experts will be happy to help you.