The Power of ‘We’ for an equal world

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The Power of We for an equal world

• Partnerships go a long way in driving meaningful
  digital engagement for non-profits during
  campaigns and make the cause relatable in a
  pandemic impacted world.
• Digital has never been more important for
  charities than in 2020, as Covid-19 forced
  non-profits to embrace the new normal in
  which digital enabled technologies and platforms
  play a major, long-term role in mobilising
  communities, campaigning and fundraising. And
  while doing so it is imperative that we need to
  re-invent re-strategies and put our acts together
  in a real time bound manner.
• As an organisation, Plan India is committed to
  the cause of promoting girls rights and equality.
  As a humanitarian organisation, while we were at
  the forefront of COVID-19 response, providing
  immediate relief and aid to more than a million
  population, we also set about executing an
  ambitious digital campaign EqualUnlock
  mobilising partners and hundreds of girls from
  the most marginalised section of the society.
  Putting the spotlight on rights of girls and
  their agency is all the more important as often
  such issues slip through the cracks in the larger
  scheme of things. We should not let COVID upend
  decades of work around gender equality.

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• The campaign EqualUnlock conceived as part of
  the International Day of the Girl which falls on
  11 October, challenged stereotypes that hold them
  back or question their capabilities based on
  gender. The spirit of the campaign was It is
  proven that girls have the potential to lead
  companies and countries through positions of
  power and be Unconquerable. They strive to fight
  their battles of freedom and be Unafraid. In a
  world that ties them with limiting stereotypes
  and unequal representation, they choose to be
  Unstoppable. In a post COVID world we should not
  let girls fight alone but be their voice because
  its time for an EqualUnlock.
• Each October since 2016, led by different Plan
  International offices, thousands of girls all
  over the world have taken over positions of power
  including those of Presidents, Ambassadors, CEOs
  and Chief Editors as part of a global movement in
  support of gender equality. Given the new normal
  created by COVID-19 physical takeovers was
  difficult but what could not be missed was the
  need to highlight the need for continued focus on
  girls rights and equality. Embracing the new
  normal, In India we tweaked the physical
  takeovers to social media takeovers and roped in
  partners such as diplomatic Missions, corporates,
  media and influencerswho espouse the cause of
  gender equality.

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• Therefore, Delegation of the European Union to
  India, Embassy of Argentina, Australian High
  Commission, Embassy of the Kingdom of Belgium,
  High Commission of Canada in India, Embassy of
  the Czech Republic, Royal Danish Embassy, Embassy
  of Finland, Embassy of France, Embassy of Israel,
  Embassy of Ireland, Embassy of Latvia, Embassy of
  Lithuania, Embassy of Mexico, Embassy of
  Netherlands, Embassy of the Republic of Slovenia,
  Embassy of Sweden and the Embassy of Switzerland
  the content platform The Better India Hindi and
  English and the corporates HM joined the social
  media takeovers all came forth to not only
  celebrate the Day of the Girl but also give up
  their individual social media handles as
  Ambassadors/CEOs or that of their organisation in
  solidarity.

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• The reach of the campaign was further
  strengthened with the support of globally
  acclaimed sportspersons such as Tashi and Nungshi
  Malik, Tania Sachdev and Ria Rajeshwari
  Kumari. As a result 20 girls, some of them from
  the remotest communities in India, took the
  digital world by storm reaching 9 million people
  organically and raising one unified voice for
  girls rights and equality.
•  It is evident that together we can make a far
  bigger impact than we could by acting alone. The
  big question isdo you see yourself as flag
  bearer for girls rights and equality? The road
  ahead can be lonely, challenging and long drawn
  but the outcome is a world where girls are
  finally seen as equals.

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• https//www.planindia.org/