Latest Trends and practices of Search Engine Optimization

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Latest Trends and Practices of
Search Engine Optimization
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What is SEO's
SEO (Search Engine Optimization) is the practice
of optimizing a website or online content to
improve its visibility and ranking in search
engine results pages (SERPs). The goal of SEO is
to make it easier for users to find your website
or content when they search for relevant
keywords or phrases in search engines like
Google, Bing, or Yahoo.
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Trends and Best Practices
E-A-T (Expertise, Authoritativeness,
Trustworthiness)
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Understanding of Core Web Vitals
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02 What is Mobile Optimization?
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What is E-A-T

• (Expertise, Authoritativeness, Trustworthiness)
• It is a concept introduced by Google that is used
  to evaluate the quality and relevance of online
  content. Google uses E-A-T as a factor in
  determining how to rank web pages in search
  results.
• E-A-T is a framework that emphasizes the
  importance of creating high-quality content that
  demonstrates expertise, authoritativeness, and
  trustworthiness in your niche. By prioritizing
  E-A-T in your SEO strategy, you can improve your
  website's visibility and ranking in search
  results, as well as establish your brand as a
  trusted and reliable source of information in
  your industry.

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What is Mobile Optimization
Mobile optimization is the practice of optimizing
a website or online content for mobile devices
such as smartphones and tablets. It involves
designing and developing websites to ensure that
they provide an optimal user experience on
smaller screens and slower network connections.
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Understanding of
Core Web Vitals
Core Web Vitals are a set of metrics that are
used by Google to measure the user experience of
a website. They are a part of Google's overall
ranking algorithm and are becoming increasingly
important in SEO. Google considers the Core Web
Vitals to be important indicators of the user
experience of a website. Websites that have good
Core Web Vitals scores are more likely to rank
higher in search engine results. Poor Core Web
Vitals scores can lead to a higher bounce rate,
lower engagement, and decreased conversion rates.
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