BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE

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• NATIONAL INSTITUTE OF DIGITAL MARKETING

NIDM
CONTACT US 919611361147
www.nidmindia.com
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PPT ON SEARCH ENGINE OPTIMIZATION
(SEO)
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CONTENT
WHAT IS SEO
NEED OF SEO
SEARCH ENGINE IN MARKET
SEARCH ENGINE MARKET SHARE
SEO TOOLS
SEO TECHNIQUES AND STRATEGY
CONCLUSION
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WHAT IS SEO

• SEO stands for search engine optimization. In
  simple terms, SEO means the process of improving
  your website to increase its visibility in
  Google, Microsoft Bing, and other search engines
  whenever people search for
• Products you sell.
• Services you provide.
• Information on topics in which you have deep
  expertise and/or experience.

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NEED OF SEO
SEO is important for brands as its a highly
effective way to improve your brands visibility
through search, drive more traffic to your
website, establish your brand as a trusted
authority in your industry, sustainably and
reliably grow your business, and much more.
Heres how each of these factors contributes to
the importance of SEO for your brand.
To put it simplyif potential customers cant
find your website, you miss out on sales
opportunities. SEO increases your organic search
engine traffic, in turn increasing the number of
visitors your website sees each day. This
directly correlates to an increase in
salesbecause the more relevant people see your
site, the more likely you are to sell to them.
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SEARCH ENGINE IN MARKET LIKE
GOOGLE
YAHOO
BING
ASK
YANDEX
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SEARCH ENGINE MARKET SHARE
Google 85.82 (85.38)
Yahoo 6.58 (6.99)
DuckDuckGo 6.39 (6.39)
AOL 0.46 (0.46)
Bing 0.35 (0.37)
Other 0.4 (0.42)
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SEO TOOLS
Google Analytics
Keyword Planner
Ubersuggest
GTMetrix
Semrush
MozBar
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SEO TECHNIQUES
Study Your Competitors Best Performing Pages
Conduct a Competitor Keyword Gap Analysis
Find (and Steal) Your Competitors Broken
Backlinks
Use Internal Links to Supercharge Page 2 Rankings
Clean Up Toxic Links
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CONCLUSION

• The importance of search engine optimization is
  primarily the fact that it improves the
  visibility of your website. In modern business,
  visibility is everything if you want to go ahead.
  People have to be able to find you and this is
  not an easy task, having in mind the number of
  competitors, i.e. those who want to be positioned
  for the same keywords.
• SEO is a complex and ever-changing field, but it
  is an essential part of any online marketing
  strategy.
• By following the tips in this presentation, you
  can improve the visibility of your website in
  search engine results pages and attract more
  traffic to your site.