Role of Email Preference Page | QR Solutions Pvt Ltd

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Email Preference
Page
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What is Email Preference Page?
An email preference center is a tool that helps
you establish a healthy communication cadence
with your subscribers. It provides an easy way
for your subscribers to manage their email by
giving them a centralized portal to control what
they receive and how often they receive your
emails.
Why we need an Email Preference Page in
Pardot? We need email preference page in Pardot
because of these reasons. Deflecting
unsubscribes giving the prospect a choice to
opt-out of a topic, rather than all-or-nothing
global unsubscribe. Transparency prospects can
see what lists they are a part of, helping you
adhere to matters such as GDPR. Improving your
email metrics prospects receiving what they want
to hear about should equate to more engagement.
Higher engagement on smaller send lists both
positively swing email metrics such as
click-through- rate. Gathering Intel if a
prospect opts-in for a specific topic, it can
help drive conversations that the sales team
have, and make your email content more sticky.
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Consideration Prospects can opt-in or out of a
static public list. Prospects cannot add
themselves to dynamic lists, but they can
opt-out. When a prospect opts out of a dynamic
list, they arent removed from the list, but
they dont receive emails sent to the dynamic
list. When a prospect updates the email
preference center page, the system modifies the
list memberships for all prospects in your
account who use that email address. What is
public List? How do they work? Public lists (as
the name suggests) are Pardot lists that can be
made visible to prospects. Creating Public Lists
in Pardot is simple. Just like creating any list,
go to Automations ? Segmentation Lists ? Add
List. Check the Public List checkbox, and
additional options will appear. Warning the
Label and Description are both public-facing (so
keep this appropriate) and should be appealing
enough to convince prospects to stay on that list
(while remaining truthful, not over-promising!).
The list Name is internal-facing.
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Benefits of Email Preference center in
Pardot Prevents prospects from unsubscribing
from your entire database Reduces spam
complaints Allows prospects to choose what they
want to hear from you and how frequently Helps
segment your database Abbreviation EPC -Email
Preference Center GDPR-General Data Protection
Regulation.
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Phone Number 91 9884494840 Email sales_at_qrsolutio
ns.in Website www.qrsolutions.in