Digital Marketing

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DIGITAL MARKETING

• Power of your Business

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Key Points

• What is Digital Marketing
• steps for Digital Marketing
• What does Digital Marketing Consists of
• Benefits of Digital Marketing over Traditional
  Marketing
• conclusion

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What is Digital Marketing

• Digital marketing is the act of promoting
  products or services with the help of digital
  devices or technology.
• In digital marketing, marketers can promote their
  campaigns on search engines, social media
  platforms, e-mail, mobile apps, etc..

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Steps for Digital Marketing

• Domain Purchase
• Web Hosting and SSL
• Keyword Research
• Content Creation and Optimization
• Design a website
• Marketing and Promotion
• Check analytics
• Google Tag Manager

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What does Digital Marketing Consists of
SEO
SMM
SEM
Content Marketing
Mobile Marketing
E-Mail Marketing
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1. Search Engine Optimization (SEO)
SEO is the process of increasing the quality and
quantity of relevant organic traffic to your
website from search engine.
On-Page SEO
Off-Page SEO
Local SEO
Technical SEO
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On-Page SEO
Local SEO
Off-Page SEO
Its SEO done from outside a page.
Its SEO done from within a page.
Local SEO helps your business stand out even if
you dont have a website and helps drive more
traffic to your premises through online leads.
Technical SEO


It is considered a part of an on-page SEO.
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2. Search Engine Marketing (SEM)

• SEM is the practice of marketing a business using
  paid advertise on search engines and other
  website.

3.Social Media Marketing(SMM)
Social Media Marketing involves creating
different types of content for various social
media platforms in order to promote products and
services.
4. E-Mail Marketing E-mail marketing is an
effective way to capture high-quality leads and
convert them to customers by sending personalized
Emails to the targeted audience.
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5.Content Marketing
Content marketing is an effective marketing
technique of creating and distributing valuable
online content(like videos, blogs etc..) to the
targeted audience.
6.Mobile marketing
It is a digital marketing strategy that enables
a company to reach the target audience in a
relevant manner through any mobile devices (such
as tablets, smartphones etc..) via message,
emails, and app install ads.
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Benefits of Digital Marketing over Traditional
Marketing
Interactivity and Engagement
Global Reach
Cost-Effectiveness
Flexibility and Tweaking
Measurable Result
Brand Building and Online presence
Targeted Audience
Integration and Multichannel Marketing
Higher Conversation rates
Personalization and customization
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CONCLUSION

• The conclusion of digital marketing is that it
  has become an integral and highly effective
  strategy for businesses in the modern era. It has
  revolutionized the way companies reach and engage
  with their target audience, providing numerous
  advantages over traditional marketing methods.
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https//3zenx.com/
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